It just takes 10 seconds for people to form an impression of your brand
Break down and simplify complex concepts.
If you’re launching a new product or service and struggling to communicate the value it can provide, video is your best bet. Animation or Explainer videos are the perfect interplay of entertainment and information and appeal to all kinds of learners (Visual, Auditory, Reading and Writing, and Kinaesthetic) improving the reach and effectiveness of your content by almost 4X.
Video boosts conversions by almost 80%.
Unbounce reports that including video in your landing page increases conversions by almost 80%. So even though it may be time-consuming and expensive as compared to other forms of marketing, the payoffs are clearly worth it.
Google loves brands that love video.
Videos are a great way to get people to spend more time on your website. This in-turn signals to search engines that people are deriving value from the content on your website. This is a recipe for success on Google. Moovly reported that you’re 53 times more likely to achieve first-page ranking if you have a video embedded on your website.
Video, Mobile, and Millennials go hand in hand.
Youtube reported that video consumption on mobile has risen 100% year on year since 2013. It’s also the medium of choice for millennials, who are twice as likely to be engaged while watching video on mobile than on Television or Computers. Millennials were also found more likely to watch, share, and connect with video branded content on mobile than their desktop counterparts. This makes video essential for any brand that’s serious about ‘Mobile’ and ‘Millenials’.
Product Explainer Videos
Take The First Step.
We can’t scale a mountain in a day but we can definitely chart a course. Book a free consultation call with our Branding experts