{"id":4708,"date":"2024-01-31T09:57:57","date_gmt":"2024-01-31T09:57:57","guid":{"rendered":"https:\/\/www.thegotoguy.co\/blog\/?post_type=glossary&#038;p=4708"},"modified":"2024-01-31T09:57:57","modified_gmt":"2024-01-31T09:57:57","slug":"video-marketing","status":"publish","type":"glossary","link":"https:\/\/www.thegotoguy.co\/blog\/glossary\/video-marketing\/","title":{"rendered":"Video Marketing"},"content":{"rendered":"\n<p>Video marketing uses videos for advertising and promoting business offerings or services, boosting interaction on their online and social media platforms, enlightening their customers and prospects and extending to a new audience.<\/p>\n\n\n\n<h2><strong>The Value of Video Marketing<\/strong><\/h2>\n\n\n\n<p>With the advent of YouTube in 2005, video marketing took off in earnest. Google purchased YouTube in October 2006; by 2009, the platform had seven distinct ad forms.<\/p>\n\n\n\n<p>Marketers are becoming increasingly interested in creating amazing videos as technology improves. But it isn&#8217;t the only reason video is becoming the most popular method of communication.<\/p>\n\n\n\n<p>For example, the advent of smartphone technology made experiencing videos simpler and more enjoyable. The pandemic then increased internet media consumption greatly to a very high percentage.<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.thegotoguy.co\/blog\/6-ways-to-amplify-your-business-through-video-marketing\/\">Video marketing<\/a> promotes social sharing.<\/li><li>Video is the second most widely used content category for generating interaction on social media.<\/li><li>Video has always been the focus of platforms such as YouTube and TikTok. Platforms such as Instagram and Facebook are emphasizing video.<\/li><li>Even systems that do not support native video uploads highlight the importance of video marketing.<\/li><li>Tweets on Twitter receive ten times the amount of interaction.<\/li><li>This year, 68% of video marketers intend to utilize LinkedIn videos.<\/li><li>Pinterest users watch about a billion videos every day.<\/li><\/ul>\n\n\n\n<h2><strong>Mobile Consumers Are Drawn To Video Marketing<\/strong><\/h2>\n\n\n\n<p>Mobile phone users are a major driver of video content consumption. According to a survey, 77% of people polled view web videos on their smartphone or tablet. According to Facebook, consumers are 1.5x as likely to view video on a cellphone than on a PC daily.<\/p>\n\n\n\n<h2><strong>How To Plan A Video Marketing Campaign?<\/strong><\/h2>\n\n\n\n<ul><li>Determine your target audience and where they spend their time.<\/li><li>Connect with stakeholders to develop a video strategy.<\/li><li>Create a video timeline and budget.<\/li><li>Select the best platform for distributing your video.<\/li><li>Create a message and select the appropriate styles of video for your characters.<\/li><li>Determine which metrics to track and how to quantify performance.<\/li><\/ul>\n\n\n\n<h2><strong>Types of Video Marketing Videos<\/strong><\/h2>\n\n\n\n<ul><li>Demonstration Videos &#8211; Demo movies demonstrate how the product functions.&nbsp;<\/li><li>Brand Videos &#8211; Typically, brand videos are made as a component of a larger marketing campaign to highlight the company&#8217;s vision, goal, or goods and services.<\/li><li>Videos from Events &#8211; Create a highlight film or make available intriguing interviews and speeches from the gathering.<\/li><li>Interviews with Experts &#8211; Interviewing internal experts or thought leaders in a company field is an excellent method to establish confidence and credibility with the target audience.<\/li><li>How-To or Educational Videos &#8211; These promotional videos may also provide the groundwork to better grasp the company and its offerings.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing uses videos for advertising and promoting business offerings or services, boosting interaction on their online and social media platforms, enlightening their customers and prospects and extending to a new audience. The Value of Video Marketing With the advent of YouTube in 2005, video marketing took off in earnest. Google purchased YouTube in October&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video marketing | The Go-To Guy!<\/title>\n<meta name=\"description\" content=\"Video marketing uses videos for advertising and promoting business offerings or services, boosting interaction on their online and social media platforms, enlightening their customers and prospects and extending to a new audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video marketing | The Go-To Guy!\" \/>\n<meta property=\"og:description\" content=\"Video marketing uses videos for advertising and promoting business offerings or services, boosting interaction on their online and social media platforms, enlightening their customers and prospects and extending to a new audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/video-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Best Branding &amp; 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