{"id":4344,"date":"2023-08-18T07:02:59","date_gmt":"2023-08-18T07:02:59","guid":{"rendered":"https:\/\/www.thegotoguy.co\/blog\/?page_id=4344"},"modified":"2024-01-19T11:05:19","modified_gmt":"2024-01-19T11:05:19","slug":"glossary","status":"publish","type":"page","link":"https:\/\/www.thegotoguy.co\/blog\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"\n<p>Get an understanding of commonly-used industry terms across marketing, branding, and technology with definitions, FAQs, and relevant resources.<\/p>\n\n\n<div class=\"cm-glossary\"><div class=\"glossary-container \"><input type=\"hidden\" class=\"cmtt-attribute-field\" name=\"glossary_index_style\" value=\"classic\"><div id=\"glossaryList-nav\" class=\"listNav \" role=\"tablist\"><\/div><ul class=\"glossaryList\" role=\"tablist\" id=\"glossaryList\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTermSet\"><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/account-based-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_9f3972eacd5f3d25d22ad18792618815\"><span itemprop=\"name\">Account-Based Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/adsense\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_bb14dba6418334c2e1b9de741302b709\"><span itemprop=\"name\">AdSense<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/advertising\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_6a076f407c70c00ae8f2d7b10f72f328\"><span itemprop=\"name\">Advertising<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/advertising-agency\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_fb115bf7e7ccf950884273a4c1e36d61\"><span itemprop=\"name\">Advertising Agency<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/adwords\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_68052631c35ea054e903491b5becc458\"><span itemprop=\"name\">Adwords<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/affiliate-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_aebfa067522558445293c17757f082a5\"><span itemprop=\"name\">Affiliate Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/alexa-ranking\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_cd3e61b6b316ee2066c93c598f795821\"><span itemprop=\"name\">Alexa Ranking<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/alt-attribute\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_c18bc2d39193edad34f5da66918e075f\"><span itemprop=\"name\">Alt attribute<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/anchor-text\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_9c9bf43949f1cdebd3e0937665574b5d\"><span itemprop=\"name\">Anchor text<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/authority\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_49455e7a688588e1584644fe6defd31b\"><span itemprop=\"name\">Authority<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/backlinks\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_f3707d32bf7260b5936bface5320c1b3\"><span itemprop=\"name\">Backlinks<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/backlinks-audit\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_17b99c15cc90d7b880422fae854c7c2c\"><span itemprop=\"name\">Backlinks Audit<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/black-hat-seo\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_2bc9ae6ea4fddd003f0c2e5c77a36d8e\"><span itemprop=\"name\">Black Hat SEO<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/brand-engagement\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_05eb6f6e7a57c9dcb1b32a8cfa4f68a1\"><span itemprop=\"name\">Brand Engagement<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/brand-experience\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_2b4350054b5dfb714ae04710602a75dc\"><span itemprop=\"name\">Brand Experience<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/brand-experience-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_801eda8bb9ba407e179fc6d6589df48f\"><span itemprop=\"name\">Brand Experience Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/brand-identity\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_001ae8f7d8c24c9dc157ed9a1b05ebc6\"><span itemprop=\"name\">Brand Identity<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/branding\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_cee073666085512582d4d826db5b035f\"><span itemprop=\"name\">Branding<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/branding-services\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_1b7d1955410920431e8ffa1d084ae8b1\"><span itemprop=\"name\">Branding Services<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/brand-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_0e4498eda119cc150220dbaf6192faae\"><span itemprop=\"name\">Brand Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/brand-marketing-agency\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_61ebdfcb3c1f2daa446fe71d789fe79c\"><span itemprop=\"name\">Brand Marketing Agency<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/brand-strategy\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_ecdfa39dc83331b937e38faeb1d9e6a6\"><span itemprop=\"name\">Brand Strategy<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/brand-value\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b8c88a68ba033500ff7f09f58560b2ab\"><span itemprop=\"name\">Brand Value<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/broken-links\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_3a0bf3691d1bd693276abff4ed4c77e7\"><span itemprop=\"name\">Broken Links<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/business-strategy\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_a7f29918fdcb26a72ab0faf9d2efcca5\"><span itemprop=\"name\">Business Strategy<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/canonic\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_55930a73ec97f035b6087d9ee95d1b30\"><span itemprop=\"name\">Canonical<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/chatbot-development\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_8cfd752ec22ba90587201371edaecc54\"><span itemprop=\"name\">Chatbot Development<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/click-through-rate\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_302504c03e56a21564c2006d11c4816e\"><span itemprop=\"name\">Click Through Rate<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/content-management-system\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_e9bf4c316ddd7a1e1292213e7330fea1\"><span itemprop=\"name\">Content Management System<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/content-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_5e248b2a1291c04ba68e1e0849ca2019\"><span itemprop=\"name\">Content Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/content-marketing-agency\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_3ff639a09dec71d314d576d4d57c7653\"><span itemprop=\"name\">Content Marketing Agency<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/conversion\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_06aa18a0680dc40fe8c3bd7b0e6020da\"><span itemprop=\"name\">Conversion<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/creative-advertising-agency\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_5ddab5d117915ba4290d17fc772a72a3\"><span itemprop=\"name\">Creative Advertising Agency<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/creative-agency\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_8a1115f9204f42050be16d7f7bb9d093\"><span itemprop=\"name\">Creative Agency<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/digital-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_1456863cfd149d1db95cc98927425044\"><span itemprop=\"name\">Digital Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/digital-marketing-services\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_7e6da8535e96ac9c9eef6ef342e0a23f\"><span itemprop=\"name\">Digital Marketing Services<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/digital-marketing-strategy\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_55733568b9eac06a9bc5151d9bba5864\"><span itemprop=\"name\">Digital Marketing Strategy<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/digital-marketing-tips\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_bc8af8b39e31e04808afdc82f89ffe50\"><span itemprop=\"name\">Digital Marketing Tips<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/digital-recruitment-agency\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_fb582b45dc1048c71a5f6d9c03b437d4\"><span itemprop=\"name\">Digital Recruitment Agency<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/display-advertising\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_0990be3ffcc7b874d2f33d4fb7a9db65\"><span itemprop=\"name\">Display Advertising<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/domain-authority\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_542215f51f2afc4e881bd0eccfb75d12\"><span itemprop=\"name\">Domain Authority<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/duplicate-content\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_a24eaebe8c5550044b72a489b7e63c3a\"><span itemprop=\"name\">Duplicate Content<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/ecommerce-seo\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_10bc13db9ed9fc4b1bd225f0a1fc8fe6\"><span itemprop=\"name\">E-commerce SEO<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/engagement-metrics\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_e6ca1dff35c9bb9e7e71efefd7c7867e\"><span itemprop=\"name\">Engagement Metrics<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/extensible-markup-language\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_6c77459579acfa2b161779d3dffc3137\"><span itemprop=\"name\">Extensible Markup Language<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/external-link\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_1132950bf65794ae94435a22e15d5e04\"><span itemprop=\"name\">External link<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/faqs\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_635d5e53ecc3bd26c94d23947ecdf8d3\"><span itemprop=\"name\">FAQs<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/favicon\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_475e4742e6460d5a5109a30c9c35dff2\"><span itemprop=\"name\">Favicon<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/featured-snippets\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_46eaf4bdd598af3fc98a4d74b8bbbcb3\"><span itemprop=\"name\">Featured Snippets<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/forum-submission\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_04a6220466fa53b2c39284ff26672c63\"><span itemprop=\"name\">Forum Submission<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/fresh-content\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_3060d63ee04dfaf152717b988058d8f2\"><span itemprop=\"name\">Fresh Content<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/geotargeting\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_d9894c248ef053aea1aeea74edd60b7a\"><span itemprop=\"name\">Geotargeting<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/gmb\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_8c93a0cc405645dd068964833f42d11e\"><span itemprop=\"name\">GMB<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/google-algorithm\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_9e63c27122bc508baa4c22d1e2bbce4d\"><span itemprop=\"name\">Google Algorithm<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/google-analytics\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_bcc7a6411c81a5c643bc47dc6a37ce47\"><span itemprop=\"name\">Google Analytics<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/google-bot\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_de6b37ba05d13ba7a9b70ff104aee146\"><span itemprop=\"name\">Google Bot<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/google-keyword-tool\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_32d02df2c1786f07f36c6c35eb9f0e42\"><span itemprop=\"name\">Google Keyword Tool<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/google-search-console\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_d91640c229b7b90444e74560c46baf4a\"><span itemprop=\"name\">Google Search Console<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/google-webmaster-ools\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_a5cc246ad23d361d9261385b83574703\"><span itemprop=\"name\">Google Webmaster Tools<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/headings\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b2f55f7719c04a4c5694288e2e799023\"><span itemprop=\"name\">Headings<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/hypertext-markup-language\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_5dcf9cb113ff081351682afa3d7461bd\"><span itemprop=\"name\">Hypertext markup language (HTML)<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/hypertext-transfer-protocol\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_fbdacf9946c2e4cde325f60bd23bcc27\"><span itemprop=\"name\">Hypertext Transfer Protocol (HTTP)<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/image-seo\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_c469fa9a83aa6b7698e92116a0f1abf4\"><span itemprop=\"name\">Image SEO<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/impressions\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_7ad725ccad72644efdddf110e2d32674\"><span itemprop=\"name\">Impressions<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/inbound-links\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_afb134fdae0fc9fe930716ec497dd46a\"><span itemprop=\"name\">Inbound links<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/inbound-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_2ad3d1c2c29689541cd88814a3c7bced\"><span itemprop=\"name\">Inbound Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/indexing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_cb231de158599474578bf729e9665c74\"><span itemprop=\"name\">Indexing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/infographics\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_93a4676810a24eee618ccd00d6154889\"><span itemprop=\"name\">Infographics<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/internal-link\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_d69100f4d8e40d54c0c6f5abffd6b6a1\"><span itemprop=\"name\">Internal link<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/ip-address\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_cd52d6e9f33831240809ec938c0aac47\"><span itemprop=\"name\">IP Address<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/key-performance-indicator\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_2a5ad89bded647814029c569f8d6bdfb\"><span itemprop=\"name\">Key performance indicator (KPI)<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/keyword-analysis\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_e43a3fae43e5f9d02c2cafe4a58def16\"><span itemprop=\"name\">Keyword Analysis<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/keyword-density\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_e9713ce344fafd6295d6a44b7f0298c3\"><span itemprop=\"name\">Keyword Density<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/keyword-planner\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_d76ba6917862548811d5f239fd0b6f84\"><span itemprop=\"name\">Keyword Planner<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/keyword-research\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_83c520aedbc2e208ef53d0777e4f3fdf\"><span itemprop=\"name\">Keyword Research<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/keyword-stuffing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_14a3eab60a0e67b740faf35d9dce5b4e\"><span itemprop=\"name\">Keyword Stuffing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/landing-page\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_83b555bc03edeab2d981aa8d6dc6ff35\"><span itemprop=\"name\">Landing Page<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/link-building\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_f9b1c80c6cab9da153b72ecbe3da29a3\"><span itemprop=\"name\">Link Building<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/link-juice\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_adf834a7b3bad427f0904334a51b5c90\"><span itemprop=\"name\">Link Juice<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/links\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_e633555925f8bb06ac4a9a5cd111c4be\"><span itemprop=\"name\">Links<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/local-pack\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_c8cf1c8b1d191d976c46240c555347a1\"><span itemprop=\"name\">Local Pack<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/local-search\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_04f90c9b26d8c617f2404e194fa60dd2\"><span itemprop=\"name\">Local search<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/long-tail-keywords\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_7aba64faceb60671fb268c858f2902a7\"><span itemprop=\"name\">Long Tail Keywords<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/marketing-agency\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_ad814adbdbfde8cd653a8f0eea2e2161\"><span itemprop=\"name\">Marketing Agency<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/metadata\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_8c6a13a369ab9c5e248e761808e952bf\"><span itemprop=\"name\">Metadata<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/meta-description\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_74969639e5fd0701f2145f536ffb9a8a\"><span itemprop=\"name\">Meta Description<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/meta-tags\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_4f340aa7ff85f7bec8fc1a34ea5f45c5\"><span itemprop=\"name\">Meta Tags<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/metaverse-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_11202ef0ef7370d89a22de6a5e8be452\"><span itemprop=\"name\">Metaverse Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/mobile-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_0dd63089ef6dbfa7a50d2071e76f7564\"><span itemprop=\"name\">Mobile Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/negative-seo\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_ca6edb52b2965d635c4dfcfaf9f174c6\"><span itemprop=\"name\">Negative SEO<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/nofollow\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_510dfc8dc4e467d7f0bb602d98e934d0\"><span itemprop=\"name\">NoFollow<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/offpage-seo\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b30b0c6aa8315fc8665add3b0f14b2de\"><span itemprop=\"name\">Offpage SEO<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/online-reputation-management-2\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_4e213cfbf0d801f4c310cb59d658184b\"><span itemprop=\"name\">Online Reputation Management<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/onpage-seo\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_7c8fb70e0e777b7ab8987b20094ecb5a\"><span itemprop=\"name\">OnPage SEO<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/organic-seo\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b34ab1bac1c4b58dd45983a24ee3b69e\"><span itemprop=\"name\">Organic SEO<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/orm-agency\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_0df05d27dd1475d8376279615903ac99\"><span itemprop=\"name\">ORM Agency<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/outbound-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_608984723d557dc09b8dc84abffed0d0\"><span itemprop=\"name\">Outbound Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/page-authority-2\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_dd918dedfd48ffbdef99292fa1cdd92d\"><span itemprop=\"name\">Page Authority<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/page-rank\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_e1fa5c6cd843fd4cdf46163cbf33bf8e\"><span itemprop=\"name\">Page Rank<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/paid-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_1a8229566d00113a53aa7ad6050c6862\"><span itemprop=\"name\">Paid Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/paid-marketing-management\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_cbe0b1742381f764f5a34a3d4cfbfd72\"><span itemprop=\"name\">Paid Marketing Management<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/ppc\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_dd8fdc1db356376ed22bc17d518bfaea\"><span itemprop=\"name\">PPC<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/quality-content\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_29a4066c56e88e67b6a7feaa7c92bf58\"><span itemprop=\"name\">Quality Content<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/queries\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b53bc9f454c5edb3ee165262ab4321e1\"><span itemprop=\"name\">Queries<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/reciprocal-link\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_a222b3d0ca883ddfa6d025b577fb650f\"><span itemprop=\"name\">Reciprocal Link<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/remarketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_e8dcd4ce13b088aa9b41462e4338ff97\"><span itemprop=\"name\">Remarketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/robots-txt\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_8be9dfcf81120700e8e63d5929132c9f\"><span itemprop=\"name\">Robots.txt<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/schema-tag\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_09e2a42384dc7117d5d1626d7a3bb3da\"><span itemprop=\"name\">Schema Tag<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/sem\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_062a8f342db8087378f5f64f7c65250d\"><span itemprop=\"name\">SEM<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/seo\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_5997e3a0432eeca246b582fdb4451685\"><span itemprop=\"name\">SEO<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/seo-services\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_252ecd4a84da2693eee11a8516ecd91b\"><span itemprop=\"name\">SEO Services<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/seo-strategy\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_fe2013feeaa7bff3584eb77d32ca1655\"><span itemprop=\"name\">SEO Strategy<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/serp\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_f87035cbbfe39c34f06ecf9505fe6cef\"><span itemprop=\"name\">SERP<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/sitemap\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_842259648872eb6411930683cf155999\"><span itemprop=\"name\">Sitemap<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/social-media\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_f19aeca69c700bffb2515074b7e01f5a\"><span itemprop=\"name\">Social Media<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/social-media-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_7d7cb5817827e90818899fac90dcf1df\"><span itemprop=\"name\">Social Media Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/social-media-marketing-platforms\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_3e3fd6d421afa27dd894c82dbc695287\"><span itemprop=\"name\">Social Media Marketing Platforms<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/social-media-marketing-strategy\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_836616e3fd028f57d1753680d31cebb6\"><span itemprop=\"name\">Social Media Marketing Strategy<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/spam-score\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_a67c84ed58811dc9e48d7144b2c41b1b\"><span itemprop=\"name\">Spam Score<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/ssl-certificate\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_285e7000ea0b8ad72b0a561a32f9999d\"><span itemprop=\"name\">SSL Certificate<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/static-content\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_3a2c976ff39b5844ae76415e86295d83\"><span itemprop=\"name\">Static Content<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/technical-seo\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_f02f98869d4e4c6ec3f602ec3099a2af\"><span itemprop=\"name\">Technical SEO<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/thin-content\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_79a64cb866efc330d2465c7cc2e7253a\"><span itemprop=\"name\">Thin Content<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/title-tag\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_14b5a44695cc87ada933f0c743138879\"><span itemprop=\"name\">Title Tag<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/tracking-code\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_286621132574e1da2a20d8b64157e8d1\"><span itemprop=\"name\">Tracking Code<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/traffic\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_09bd3e1aed2ba3402231f53a268f80c8\"><span itemprop=\"name\">Traffic<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/uniform-resource-locator-url\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_dc44609ead8c885a2ae6cdd0f18f472c\"><span itemprop=\"name\">Uniform resource locator (URL)<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/user-experience-ux\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_e3c541e0a608a92bfecb350626216e52\"><span itemprop=\"name\">User Experience (UX)<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/video-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b6298bc33dec2a8c8f7333eee46d3ce8\"><span itemprop=\"name\">Video Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/video-marketing-services\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_c8710858a254db9df26cd1f169979de8\"><span itemprop=\"name\">Video Marketing Services<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/viral-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_867b305da9ef79d6085c0c353dd309f7\"><span itemprop=\"name\">Viral Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/voice-search\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_312de55b401bfd5bf849ffa197502407\"><span itemprop=\"name\">Voice Search<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/website\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_cbb4f574cf3ad34b4cfd75bb66e7779c\"><span itemprop=\"name\">Website<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/white-hat-seo\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_ea94cc84b8df19d0db5d0f823a94cb73\"><span itemprop=\"name\">White hat SEO<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/widget\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_3811bdba2854cb609440188a12c6cf07\"><span itemprop=\"name\">Widget<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/wordpress\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_1e6765f854bcc8a273373bb3275f1d5f\"><span itemprop=\"name\">WordPress<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/extensible-markup-language-xml\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_d79ffd501f35177d7c1e979987c1d905\"><span itemprop=\"name\">XML<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/youtube-marketing\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_91d119188d221734c4562a0a5150c2a5\"><span itemprop=\"name\">YouTube Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/zen\/\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_3a317f0a63a9673b2d4ed876a2c570f6\"><span itemprop=\"name\">Zen<\/span><\/a><\/li><\/ul><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Get an understanding of commonly-used industry terms across marketing, branding, and technology with definitions, FAQs, and relevant resources.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary - Best Branding &amp; Digital Marketing Blog - The Go-To Guy!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thegotoguy.co\/blog\/glossary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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