{"id":1022,"date":"2020-07-06T22:49:37","date_gmt":"2020-07-06T17:19:37","guid":{"rendered":"https:\/\/www.thegotoguy.co\/blog\/?p=1022"},"modified":"2024-09-19T06:54:12","modified_gmt":"2024-09-19T06:54:12","slug":"branding-101-avoid-these-6-pitfalls-when-building-a-brand","status":"publish","type":"post","link":"https:\/\/www.thegotoguy.co\/blog\/branding-101-avoid-these-6-pitfalls-when-building-a-brand\/","title":{"rendered":"Branding 101: Avoid These 6 Pitfalls When Building A Brand"},"content":{"rendered":"<p>Foundation holds everything to the ground, from a small cabin in the woods of Cambodia to the eccentric Burj Khalifa in Dubai. A tiny mistake in building the right foundation can lead to the whole structure collapsing.<\/p>\n<p>A business too rests on a similar foundation.<\/p>\n<p>Laying a good foundation for your business starts at the <a href=\"https:\/\/www.thegotoguy.co\/blog\/2020\/03\/27\/branding-101-understanding-the-basics-of-building-a-killer-brand-identity\/\">early stages of building a brand<\/a>. This <strong>foundation <\/strong>not only ensures your brand\u2019s success but helps you stay in trend and in the customers\u2019 minds for a long, long time.<\/p>\n<p>Building a brand from the square one is not easy and therefore, even the best of us can make mistakes. Fortunately, these mistakes are avoidable.<\/p>\n<p>Here are the 6 pitfalls you can avoid while building or <strong><a href=\"https:\/\/www.thegotoguy.co\/blog\/2020\/04\/03\/branding-101-all-you-need-to-know-about-rebranding\/\">rebuilding your brand.<\/a><\/strong><\/p>\n<h3><strong>Fake Brands Don\u2019t Last:<\/strong><\/h3>\n<p>All that glitters is not gold is solid advise. It teaches you what you shouldn\u2019t do when it comes to building a lasting brand. Overselling or making false claims will never take you far.<\/p>\n<p><strong>Don\u2019ts:<\/strong><\/p>\n<ul>\n<li>Don\u2019t build a brand because you saw someone else doing it. Do it because you love it.<\/li>\n<li>Don\u2019t buy fake followers on <strong>social media<\/strong> platforms. They don\u2019t last and you won\u2019t gain real audiences when you have a fake brand.<\/li>\n<li>Don\u2019t brag about something you don\u2019t know or have.<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.thegotoguy.co\/blog\/2020\/04\/03\/branding-101-8-step-process-to-develop-a-lasting-brand-identity\/\">Building a brand<\/a><\/strong> takes everything you\u2019ve got to give and some more. But you will be willing to give it all only when you are passionate and determined to see it through.<\/p>\n<p><strong>Cadbury Dairy Milk<\/strong> is a brand that touches the hearts of adults and children alike. They do not just promote the sweetness of the chocolate but the goodness that one feels while devouring chocolate. They show how passionate they are about the chocolates and how they care about what their customers feel while they have it<strong>&nbsp;<\/strong><\/p>\n<h3><strong>No Brand Name, No Future:<\/strong><\/h3>\n<p>Brand Name is what defines your company. It is what gets you more customers and sets you apart from the competition. This is also what attracts your customers first. Afterwords, your quality, and attitude makes sure that they stay.<\/p>\n<p><strong>Dont\u2019s:<\/strong><\/p>\n<ul>\n<li>Don\u2019t be boring.<\/li>\n<li>Don\u2019t copy the brand names of others<\/li>\n<li>Don\u2019t use names that are hard to pronounce<\/li>\n<li>Don\u2019t use foreign names that make no sense to the potential customers<\/li>\n<\/ul>\n<p><strong>\u2018PepsiCo\u2019<\/strong> the famous beverage company that made its mark throughout the world was first established as <strong>\u2018Brad\u2019s Cola\u2019<\/strong> in 1893.<strong>&nbsp;<\/strong><\/p>\n<h3><strong>Don\u2019t Lose Focus:<\/strong><\/h3>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-1017 size-full\" src=\"https:\/\/www.thegotoguy.co\/blog\/wp-content\/uploads\/2020\/07\/Avoid-6-Image2.jpg\" alt=\"Focus\" width=\"759\" height=\"505\" srcset=\"https:\/\/www.thegotoguy.co\/blog\/wp-content\/uploads\/2020\/07\/Avoid-6-Image2.jpg 759w, https:\/\/www.thegotoguy.co\/blog\/wp-content\/uploads\/2020\/07\/Avoid-6-Image2-300x200.jpg 300w, https:\/\/www.thegotoguy.co\/blog\/wp-content\/uploads\/2020\/07\/Avoid-6-Image2-650x432.jpg 650w, https:\/\/www.thegotoguy.co\/blog\/wp-content\/uploads\/2020\/07\/Avoid-6-Image2-440x293.jpg 440w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/p>\n<p>Though no brand wants to do it intentionally, a loss of focus may happen when you dip your fingers in all the pickles at once.<\/p>\n<p>Your brand loses focus when the values of your brand change, the complexity is increased, and the target customers change frequently.<\/p>\n<p><strong>Dont\u2019s:<\/strong><\/p>\n<ul>\n<li>Don\u2019t enter into markets that are unknown to you.<\/li>\n<li>Don\u2019t manufacture products that are similar<\/li>\n<li>Don\u2019t bombard your employees or customers with too many choices.<\/li>\n<li>Don\u2019t promote outdated values and messaging.<\/li>\n<\/ul>\n<p><strong>Eastman Kodak,<\/strong> the once-famous camera brand, taught the world about cameras &#8211; from moving cameras to Instamatic cameras. But their downfall began when the company didn\u2019t enter the modern world of digital photography, software sharing, and others.<\/p>\n<h3><strong>Not Marketing your brand right:<\/strong><strong>&nbsp;<\/strong><\/h3>\n<p>Big and well-established companies make the mistake of not marketing themselves enough. On the other hand, small companies tend to make the mistake of overly promoting their brand.<\/p>\n<p><strong>Dont\u2019s:<\/strong><\/p>\n<ul>\n<li>Don\u2019t market your brand without doing thorough research in the market.<\/li>\n<li>Don\u2019t show the sparkly stuff. Show what\u2019s real.<\/li>\n<li>Don\u2019t talk gibberish. Be clear about your message.<\/li>\n<li>Don\u2019t spend too much money on just promoting your brand<\/li>\n<li>Don\u2019t make false promises to the customers<\/li>\n<li>Don\u2019t always speak about your company.<\/li>\n<li>Don\u2019t be unapproachable<\/li>\n<\/ul>\n<p><strong>Marketing a brand<\/strong> is crucial for any brand that has just entered a market and wants to sustain. Hiring a good <a href=\"https:\/\/www.thegotoguy.co\/digital-marketing-services.html\">marketing agency<\/a> could make a lot of difference.<\/p>\n<h3><strong>Assuming that you have the best idea that will sell come hell or high water:<\/strong><\/h3>\n<p>Assumptions will take you nowhere. It will destroy your brand even before it enters the market. Being optimistic about an idea is okay but when you are convinced that it will succeed, you are preparing yourself for disappointments.<\/p>\n<p>Marketing is a risky gamble. Although there are tricks and techniques about how to go about creating a brand or marketing it, it always involves uncertainty. What works and what doesn\u2019t revolves around the audience\u2019s reaction and that can only happen after the brand is launched.<\/p>\n<h3><strong>You still want to do in \u2018The Old School Style\u2019:<\/strong><\/h3>\n<p>It is important that you grow along with your brand. Going the old school way may help you when you are manufacturing a product and you want to keep the process intact to retain authenticity. But when you are marketing a product, staying with an older messaging could actually do more harm than good.<\/p>\n<p>Following the trends in marketing and sometimes changing the product, based on customer reviews, is key to your brand\u2019s success.<\/p>\n<p>If you are starting a new business or rebranding your old business avoid the above pitfalls and strengthen your brand. We at <strong>The Go-To Guy!<\/strong> are here to help you build or <a href=\"https:\/\/www.thegotoguy.co\/brand-strategy.html\">rebuild a brand<\/a> that is foolproof and goes a long way in ensuring your business stays in business for eternity. Contact our experts today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Foundation holds everything to the ground, from a small cabin in the woods of Cambodia to the eccentric Burj Khalifa in Dubai. A tiny mistake in building the right foundation can lead to the whole structure collapsing.<\/p>\n","protected":false},"author":1,"featured_media":1018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[88,55,89],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avoid These 6 Pitfalls When Building A Brand - The Go-To Guy!<\/title>\n<meta name=\"description\" content=\"Building a brand from the square one is not easy and therefore, even the best of us can make mistakes. 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