![\"\"](\"https:\/\/www.thegotoguy.co\/blog\/wp-content\/uploads\/2019\/06\/bebcaa_68a4fcf274604c88bd5ce47e51c41c95_mv2.png\")
<\/p>\nFashion brand Lord and Taylor <\/strong>collaborated with 50 instagram influencers in 2015 and asked them to wear a specific dress on a specific day for an incentive ranging from $1000-4000. It eventually reached 11.4 million instagram users triggering 328K action on Lord and<\/strong> Taylors\u2019<\/strong> account. The dress sold out in no time.<\/p>\n Read this article for some more examples of successful influencer marketing campaigns<\/p>\n Why is Influencer Marketing gaining popularity?<\/strong><\/p>\n Let us evaluate some pros and cons of Influencer marketing. This will help you understand when to use it and when to avoid it.<\/p>\n 1. It is the easiest, quickest and cheapest means of reaching out on a massive scale.<\/p>\n 2. It gives access to a lot of talent and can be used in all social media platforms. A brand is spoilt for choice when it comes to choosing influencers.<\/p>\n 3. The work-flow becomes quite simple as it saves the brand from all the legal hassles involved in other kinds of marketing techniques.<\/p>\n 4. The data and reports of customer opinion is delivered on spot. It helps in search engine optimization.<\/p>\n Albeit the pros of Influencer Marketing are quite admirable, the cons cannot be ignored. <\/strong><\/p>\n 1. There always are negative influencers hired by competitors to secretly do the dirty business of tainting a brand\u2019s image.<\/p>\n 2. There is always the risk of fake accounts created to lure brands into paying for nothing.<\/p>\n 3. It is only digital, therefore, any brand seeking magazine coverage cannot use it.<\/p>\n 4. The cost depends on a variety of factors and thus, it may sometimes be not suitable for smaller business or start-ups.<\/p>\n 5. Heavy competition creates consumer mistrust- sometimes the influencer starts promoting too many brands. They become professional influencers who work for monetary gains and sell the products they do not actually believe in, thus losing the power of influencing.<\/p>\n Influencer Marketing Platforms available today and future prospects<\/strong><\/p>\n There are several platforms available today for influencer marketing like facebook, snapchat, twitter, instagram, pinterest, and blogs. According to Forbes<\/strong> magazine, Facebook is trying to own the entire influencer marketing space by creating a platform named \u201cbrand collabs manager<\/strong>\u201d which brings together the influencers and the brands. It matches the brand requirements with the influencer portfolio and expertise to create a suitable and mutually beneficial bond. There are many tools that helps brands in connecting with the most appropriate influencer matching their requirements. Some such tools are- Digital Influencer, blogadda , blogmint, indiblogger, Tap Influence, Musefind, Tomoson <\/strong>etc.<\/p>\n Surveys suggest that 81% success rate has been seen in influencer marketing and that 84% marketers plan on influencer marketing in the next 12 months. So, where the new trend is shifting towards digital media and variegated forms of internet marketing where influencer marketing is believed to be reigning supreme.<\/p>\n
\n
\n
\n
\n
<\/div>\n