{"id":183,"date":"2018-10-01T17:40:14","date_gmt":"2018-10-01T12:10:14","guid":{"rendered":"https:\/\/www.thegotoguy.co\/blog\/?p=183"},"modified":"2026-03-02T10:38:29","modified_gmt":"2026-03-02T10:38:29","slug":"15-tools-to-help-you-spy-on-your-competitors","status":"publish","type":"post","link":"https:\/\/www.thegotoguy.co\/blog\/15-tools-to-help-you-spy-on-your-competitors\/","title":{"rendered":"15 Tools To Help You Spy On Your Competitors"},"content":{"rendered":"

\u201cIf you know the enemy and know yourself, you need not fear the result of a hundred battles\u201d wrote Sun Tzu in The Art of War <\/em><\/strong>in 5th century B.C.<\/p>\n

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The quote is timeless as 2500 years later, in the 21st century, the quote can still be re-imagined as the defining principle of the economic battle among various growing businesses that are spearheading themselves into an endless war of getting ahead of each other. In simple words, in order to succeed a company needs to calculate every move that its competitors are making.<\/p>\n

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In order to track changes, stay updated and evade obstructions in the free flow of business, every company needs answers to some of the many basic questions like, what are the marketing strategies of their competitors, what keywords are they using to raise their SEO rankings, what is pulling their website traffic or how often does their sponsored ads appear in social media?<\/p>\n

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There are countless tools available that help you spy on your competitor. We have carefully chosen 15 tools <\/strong>that we believe are the most useful ones in terms of their accuracy, content-diversity and layout.<\/p>\n

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1. SIMILAR WEB | [website rank, web-traffic details and visitor information]<\/strong><\/p>\n

Of all the tools available, Similar Web gives you maximum diversity when it comes to types of content and information. The process of search is very simple. You simply have to visit their website – https:\/\/www.similarweb.com<\/u><\/a> and then type the company\u2019s website or domain name on the search box. You will have a hoard of details right on your screen within a second. Beginning from basic company details like estimated employees, headquarters and mobile apps availability they provide you with other details like their global, country and category rank. You can scroll down to see their website traffic details, including traffic by countries as in from which countries they are getting maximum traffic from and traffic sources.<\/p>\n

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When you scroll down further, the details of other traffic sources like search, social and display is statistically explained. Apart from this, details like which other domains they are on and what is the audience looking for when they visit the website can be analysed through Similar Web.<\/p>\n

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PAID OR NOT: <\/strong>Free with paid option for advanced features.<\/p>\n

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2. SEMrush | [keywords]<\/strong><\/p>\n

SEMrush helps you understand your competitor\u2019s SEO strategies, primarily through keywords. Type the website name of your competitor after opening website homepage- https:\/\/www.semrush.com\/?l=en&1538126731<\/u><\/a>. It gives you a domain overview of the brand.<\/p>\n

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The data that it provides as you scroll down is a comprehensive mention of the keywords that your competitor is using and what percentage of traffic is being generated through that. Alongside, there are other details like – organic and paid competitors, map of how they are positioned, branded and non-branded traffic, root domains, landing pages and backlinks.<\/p>\n

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PAID OR NOT:<\/strong> You can register for free although there is a paid option as well.<\/p>\n

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3. BUILT WITH | [technology management]<\/strong><\/p>\n

You want to know what your competitor\u2019s website is built with? Built With <\/strong>will give you all the answers. It is a platform that specializes in providing complete information of technologies used in digital handling by brands and companies. The website – https:\/\/builtwith.com<\/u><\/a> is easy to access and here\u2019s the list of complete technological record provided by the website that you might find helpful –<\/p>\n