{"id":921,"date":"2020-03-03T17:10:31","date_gmt":"2020-03-03T11:40:31","guid":{"rendered":"https:\/\/www.thegotoguy.co\/blog\/?p=921"},"modified":"2025-06-27T07:55:22","modified_gmt":"2025-06-27T07:55:22","slug":"how-to-develop-a-tiktok-growth-strategy","status":"publish","type":"post","link":"https:\/\/www.thegotoguy.co\/blog\/how-to-develop-a-tiktok-growth-strategy\/","title":{"rendered":"How to Develop a Tiktok Growth Strategy"},"content":{"rendered":"

Why is TikTok of famous?<\/strong><\/h2>\n
    \n
  1. Ease of use \u2013 simple user interface<\/li>\n
  2. Ease of consumption \u2013 Video format<\/li>\n
  3. Relatable content \u2013 user generated, making it authentic<\/li>\n<\/ol>\n

    Now that you know what makes TikTok so powerful, let\u2019s see how as a marketer you can leverage it to promote your brand, product, and service.<\/p>\n

    Broadly, here are four ways of creating your own TikTok growth strategy<\/strong>:<\/p>\n

      \n
    1. Hashtag Challenge Ads<\/li>\n
    2. In-Feed Native Ad<\/li>\n
    3. Creating User-Generated Content<\/li>\n
    4. Traditional Influencer Marketing<\/li>\n<\/ol>\n

      Hashtag Challenge<\/strong><\/h2>\n

      These were the type of videos that were the genesis of TikTok<\/a>! Open up the app, and I\u2019m sure there are at least 3-4 \u201chigh-profile\u201d challenges that are going on. The latest being #champetachallenge, which was started by Shakira after her performance at the Super Bowl Half Time show.<\/p>\n

      The challenge can be a simple one asking users to review your product or simply tell you how it solved a problem of theirs. Of course, the quirkier the challenge the better social traction you get!<\/p>\n

      In-feed Native Ads<\/strong><\/h2>\n

      Although new to TikTok ads<\/strong><\/a> are the safest bet you can place to register in your prospect\u2019s mind. Similar to Instagram Stories ads, in-feed native ads can have creative messaging or a simple call to action. The best part of these ads is that they are fully trackable \u2013 making it easy for you to understand the ROI.<\/p>\n

      Creating User-Generated Content<\/strong><\/h2>\n

      This is a no brainer. TikTok allows for a fully immersive experience, something that social media users absolutely love! Publishing content that is user-generated promotes the brand better. This keeps the user engaged. Because the videos are not \u201cprofessionally\u201d made, your users can relate to it easily.<\/p>\n

      Traditional Influencer Marketing<\/strong><\/h2>\n

      This type of marketing is similar to YouTube. You can always leverage influencers to promote your brand<\/a>. A simple video in which the influencer talks about your brand, product or service can go a long way in terms of accumulating users.<\/p>\n

      To sum up, these four marketing techniques should enable you or your brand to create an identity among your prospects, engage with them and in a way entertain them as well.<\/p>\n

      However, what if you don\u2019t see the desired results even after trying\/practicing these techniques?<\/p>\n

      Of course, you will be worried, possibly thinking of new ways to promote the app.<\/p>\n

      You may be correct to a certain extent, but why reinvent the wheel when you can smoothen it, right?<\/p>\n

      Here are a few Tiktok growth strategies<\/strong> you could follow to improve your TikTok marketing<\/strong><\/a> game:<\/p>\n