We, humans, are always on the lookout for something new and fun.<\/p>\n\n\n\n
It is a basic human instinct to search for \u201csomething unique.\u201d Maybe this search is what led Vasco da Gama to discover India or Columbus to discover America.<\/p>\n\n\n\n
Apart from looking for this newness in our lives, we also tend to relocate or recreate ourselves in search of answers, peace, or just a change.<\/p>\n\n\n\n
Similarly, you might need to rebrand your business now and then. It could be to introduce a new product line or freshen up your brand values or even bury a negative legacy and start anew.<\/p>\n\n\n\n
If you are creating a brand from scratch, you might want to the Basics of Building A Killer Brand Identity<\/a><\/p>\n\n\n\n Let us look into the \u2018rebranding mine\u2019 and find out how to get your rebranding right.<\/p>\n\n\n\n Rebranding, in simple terms, is giving your brand an all-new makeover according to the trends in the market.<\/p>\n\n\n\n The rebranding exercise is the process of changing logos, brand names, brand value, changing the marketing perspective, and even changing the packaging of products. This is done to create a new brand identity and thereby differentiate your brand from your competitors.<\/p>\n\n\n\n Rebranding<\/a> your business is nothing new but there should be some valid reasons as to why your brand needs rebranding.<\/p>\n\n\n\n There are a few reasons why a business should consider rebranding:<\/p>\n\n\n\n If a company is expanding overseas or merging with another company then it is important to rebrand. Finding a new brand identity that represents the values, image, and attributes of the new company is key for successful rebranding.<\/p>\n\n\n\n The Battlecreek Toasted Corn Flake Company, an American food manufacturing company was first established in 1906. Later the name changed to The Kellogg\u2019s Toasted Corn Flake Company in 1909. After acquiring other food manufacturing companies and expanding their business into various countries like the UK, Europe, Asia, the Middle East, and Australia, the name, The Kellogg\u2019s Company, finally emerged.<\/p>\n\n\n\n When a well-established company enters into new markets or introduces new products, then new strategies are created to help them establish itself. This is called diversification of business.<\/p>\n\n\n\n The Imperial Tobacco Corporation was first established in India under the British Raj’s ownership in 1910. Later, after independence, the company entered into various fields of production and changed its name to ITC. It had started producing many products like books, incense sticks, paper boards, stationery products, famous hotels, agri-business, and information technology.<\/p>\n\n\n\n Sometimes companies gain an unnecessary negative reputation for many reasons like customer service style or lose reputation due to some unfair attacks from competition or media. It might also be for some other reasons like product design or being unable to connect with the customers at an emotional level.<\/p>\n\n\n\n First Union, an American company that provided commercial and retail bank services, purchased a smaller company, Wachovia. They changed their name from \u2018First Union\u2019 to \u2018Wachovia\u2019 as they suffered from problems regarding their perception and reputation. Later it changed to \u2018Wells Fargo\u2019.<\/p>\n\n\n\n Companies evolve and change. Some of them expand rapidly which raises the need to rebrand. If you have an established brand, it\u2019s best to research before changing the brand values and identity. It is also important that the companies keep their brand values and sometimes the logo the same as these connect with their customers well.<\/p>\n\n\n\n When a company evolves over time and enters into new domains, sometimes the meaning, values, and attributes change. This is the time for a rebrand so that the company communicates the correct message to the customers.<\/p>\n\n\n\n The famous Indian online food delivery service- \u2018Zomato\u2019, initially started off as a food directory website known as \u2018Foodie Bay\u2019 in 2010.<\/p>\n\n\n\n A rebrand is a major game-changer that decides the fate of a brand. It involves improving marketing, web presence, mission, and values.<\/p>\n\n\n\nWhat is a Rebranding Exercise?<\/strong><\/h2>\n\n\n\n
Who should Rebrand and when?<\/strong><\/h2>\n\n\n\n
Expanding your Business:<\/strong><\/h3>\n\n\n\n
Diversifying your Business:<\/strong><\/h3>\n\n\n\n
Shedding the Negative Image:<\/strong><\/h3>\n\n\n\n
Your Brand Dates Back to the Ice Age:<\/strong><\/h3>\n\n\n\n
Your Brand No Longer Represents the Core Values:<\/strong><\/h3>\n\n\n\n
How does it change for a Small or Large Business?<\/strong><\/h2>\n\n\n\n