A 2000Cr Goods Producer & Distributor Wanted to Foray Into eCommerce
Kalgudi, a government-backed social enterprise, built an ecommerce platform on the back of their successful network of producers and distributors, having conquered all levels of the entire supply chain.
Having been in B2B throughout its existence, Kalgudi found it difficult to reach out to the end consumers directly.
So, we built the right marketing strategy to win consumers over.
THEY HAD 100% NATURALLY
But what differentiated them from other ecommerce platforms selling mangoes was the traceability of the mangoes to the very tree they were grown on.
We weaved a story around
To promote the essence of their offering - the authenticity of savoring a mango in a farm.
We also focused on how Kalgudi is helping the farmers by providing them with the maximum profit on the produce - something that they were really proud of.
NOSTALGIA IS A POWERFUL EMOTION.
People who missed their childhood and the trips to the mango farms immediately connected with the campaigns. Moreover, lockdowns around the country meant that there was no way of visiting the farms during the season.
Reaching a local audience: vernacular ads
This gave us the right timing to make this message loud and clear that you can enjoy the sense of being on a farm, at your home.
WE EVEN LEVERAGED
THE MOST STIMULATING MEDIA - VIDEO
To create a positive impact about the brand, we created videos that acted as collateral for the social media as well as paid advertising. We placed these videos on Facebook, YouTube, and Instagram to drive engagement.
WHERE DID IT
The rate of conversion of ads boosted to new heights.
Through consistent and targeted advertising, we were able to drive significant traffic, leading to increased sales on their platform.
daily orders by
Reduced the CPA by
just after 1 week
Search Ads CTR at
(Avg CTR benchmark for
Google Ads Search is 3.17%)