Mudrantar is a technology solution company that helps their clients manage documents digitally, extract value from unstructured data, and gain actionable insights from their smartphone.
Mudrantar serves two countries, offering their products Mudra App and MScan in India and DocBins in the US. They wanted to rebrand themselves while also creating distinct product identities for the two regions.
So, we created geo-specific brand identities
to resonate with respective regions.
We created a
primary brand
identity for their
company using
growth as a symbol
of change.
And we added a tagline to the logo:
Their different products - Mudra App, MScan, and DocBins - demanded distinct brand identities with a subtle resemblance to the main logo - an insignia that’d be the brand’s beacon.
Mudra
With a target audience that was mostly small businesses in India, we created a brand identity in Hindi - the dominant language in the region to make the brand relatable.
MScan
This brand identity is a direct take on the app’s function. It tells the user exactly what the product is, eliminating any chances of the user straying away.
DocBins
With this product brand identity, we take a big picture approach because of the innovation that the product inspires.
We successfully created the brand identities
without eclipsing any of their products.
AND WE BUILT A GEO-CENTRIC WEBSITE
THAT TRANSFORMED BASED ON GEO-LOCATION.
Creating unique brand
identities with the core brand
at heart has a greater impact.
Got an Idea? We will take it to the world.
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