Spoors, a workflow management products company, built a highly effective DIY workflow and workforce management platform that empowered thousands of experts to build industry-specific solutions code-free.
Their product, called Effort, was used by people across 10 countries with over 2 million activities being performed each day. But it shadowed Spoors in a huge way.
So, we created a distinct identity for Effort to help Spoors revive their core brand.
WE REALIGNED PERCEPTION
TO REDEFINE FOCUS
We created Effort’s distinctive logo by taking concentric circles and striking an arrow across all three of them representing integrated solutions. The three circles represent the goals that Effort helps businesses to achieve - order, organization, and optimization.
Moreover, as a whole, the mnemonic was made representative of the letter "E", giving a nod to the brand name.
AND WE CREATED SEPARATE WEBSITES
FOR THE COMPANY AND THE PRODUCT.
We created and shared
videos to announce
Effort’s new existence.
We also created
whitepapers to establish
thought leadership and
showcase
expertise
We helped
them make the
most of Effort
without compromising on
their core brand.
Got an Idea? We will take it to the world.
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