Xanara is an emerging player in the global multi-family office and
boutique advisory that has established itself as ‘Non Conforming
Advisors with Integrity and Intellect’.
Xanara was expanding to other countries and wanted to rethink
their brand messaging to ensure they resonated with the global
citizens.
So, we restructured their brand dynamics to bring impact.
WE CAME UP WITH A TAGLINE
THAT’S SIMPLE, ELEGANT, AND POWERFUL.
PREDEFINING SUCCESS
As wealth advisors, Xanara doesn’t believe in redefining, as wealth created is important to them. Hence, we positioned them as a firm that believes in predefining which helps them preserve existing wealth and create more wealth for their clients.
We repositioned
Xanara to highlight
the core
attributes of
their business.
And adapted their website
as per new
design
and messaging.
We took
their social media by storm with
powerful metaphors.
We created women-centric campaigns on
South Africa’s Women’s Day to
inspire
inclusivity.
WE CREATE IMPACTFUL MONTHLY NEWSLETTERS
FOR THEIR CLIENTS AND PROSPECTS.
WE ESTABLISHED THEIR THOUGHT LEADERSHIP
THROUGH VIDEO MARKETING.
We promoted their fireside chats
inspiring women leadership
AND SPREAD THEIR WORDS
THROUGH WHITEPAPERS
While also writing educational
blog posts for content marketing.
WE PUT THEM AT THE
FOREFRONT OF SERP
Before
After
WE MADE THEIR PRESENCE
ON GOOGLE COME ALIVE
We brought in
7X improvement
in website traffic
WE GOT THEM TO THE TOP FOR
THE MOST RELEVANT KEYWORDS
Increased their LinkedIn followers
from 336 to 2086
We made sure they received
150+ MEDIA PICKUPS
WE INCREASED THEIR
DIGITAL GLOBAL BRAND PRESENCE 
Got an Idea? We will take it to the world.
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