Image SEO is the discipline of optimizing website images for search engines by using brilliant alt text, relevant captions, proper file size, and other techniques. Image SEO may make the information contents easier for search engine crawlers to understand, giving it an SEO boost along both search and visual search results and making the website easier to find.

Best Image SEO Practices

1. For user accessibility and SEO, provide relevant, correct alt text.

The written content that characterizes a picture is known as alt text. The alt text appropriately represents the product image. Alt-text has two purposes in SEO.

First, alt text, also referred to as alt tags or alt summaries, assists internet search engine users in indexing the website more effectively, which improves search results.

Second, alt text enhances user experience. Alt text may characterize an image to a visually challenged reader and can aid if a reader’s device cannot load or display the picture correctly.

2. Captions can be used to describe a picture.

Captions aren’t usually essential if somehow the perspective of the webpage will assist readers in comprehending whatever the image represents. Captions may not be used in the blog post when text languages are contextualized when shown.

 If a business website is visually intensive, attempt to utilize subtitles to assist users in interpreting a picture in context. Typically, images are captioned so that viewers may understand where or what the image symbolizes.

3. Compress images to make them load quicker.

Image compression is an essential component of any excellent website optimization plan.

It makes your web pages load quicker, which improves user experience and boosts the website’s search engine results. If you’re working with a small image with minimal quality differences, you might consider reducing it to 30-50 KB… This offers you enough space to store another image 30 KB larger, significantly if the image reduces quality after compressing.

4. Upload original photos

Readers prefer original information, thus if you want business images to rank on image results sites, you must utilize authentic, unique images.

This is critical when businesses operate an ecommerce website and publish product images. Many people buy consumer products using pictures. 50% of internet customers claim visuals influenced their purchasing decisions.

5. Make use of responsive pictures

Responsive pictures are essential for ensuring that website viewers on any device see the pictures. Nowadays, optimizing a mobile business website is critical for search engine results and user experience.

If the photos aren’t responsive, the website won’t seem as clear on mobile as on desktop, hurting SEO and the readers’ view of the business.