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Branding 101: Avoid These 6 Pitfalls When Building A Brand
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Reading Time: 4 minutes
Foundation holds everything to the ground, from a small cabin in the woods of Cambodia to the eccentric Burj Khalifa in Dubai. A tiny mistake in building the right foundation can lead to the whole structure collapsing.
A business too rests on a similar foundation.
Laying a good foundation for your business starts at the early… Read More
Branding 101: 5 Tips For Choosing The Perfect Re-branding Agency
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Reading Time: 4 minutes
Success is an inspiring, two-syllable word that has always been the driving force behind the highest achievers in almost any domain, most certainly in business.
For a business to thrive and succeed, it needs to have a sophisticated and well-thought brand identity that helps it stand out from the crowd and make an impression on its… Read More
5 Ways to Market Your Business Through The Pandemic – TheGoToGuy
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Reading Time: 3 minutes
The Coronavirus pandemic is unlike anything we have ever seen before, it’s a crisis that’s across borders. It has infected two million people and counting causing thousands of deaths and has had a devastating impact on the economy worldwide. It has seen thousands of small and medium business go broke and many more have temporarily shut… Read More
Here’s How To Adapt Your Messaging During the COVID-19 Pandemic
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Reading Time: 3 minutes
Let’s get one thing clear right out the bat, it isn’t business as usual. COVID-19 is a health crisis that is unprecedented in our times. The world is reeling from its devastating impact with over 2 Million being directly affected and the economy as a whole shaking from its tremors. At this time, your customers are… Read More
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Marketing in the Time of Crisis: What You Can Do to Ensure Business Continuity
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Reading Time: 6 minutes
COVID-19 is a crisis the likes of which we’ve never seen before. It has been declared a global pandemic and with over 1.3 million cases being reported the world over, no one knows when the devastation is likely to subside. The crisis has also caused the global markets to crash and hundreds of business to shut… Read More
Branding 101: 8 Step Process to Develop a Lasting Brand Identity
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Reading Time: 5 minutes
Your brand is your brainchild, your years of hard work, something you have given your flesh & blood to.
Portraying your brand in the right light ethically and as honest as possible sets you apart from the competitors and improves your customer base.
In order to develop a lasting brand identity, one should understand the basics… Read More
Branding 101: All You Need To Know About Rebranding
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Reading Time: 4 minutes
We, humans, are always on the lookout for something new and fun.
It is a basic human instinct to search for ‘something unique’. Maybe this search is what led Vasco da Gama to discover India or Columbus to discover America.
Apart from looking for this newness in our lives, we also tend to relocate or recreate… Read More
Branding 101: Understanding The Basics of Building A Killer Brand Identity
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Reading Time: 7 minutes
Do you prefer a certain brand over others when you go out shopping?
You most certainly do, just like the rest of us but have you considered why it is so? It might be because the brand provides the best quality out there but there’s more.
A brand gets built with time. It takes consistent efforts… Read More