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Everything you need to know about marketing on Instagram
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Reading Time: 5 minutes
As of 2018, Instagram has more than 500 million active users, daily. Think about the leads you could generate and the impressions you can create with those numbers.
That’s not all. Most of these users are online for hours which gives you enough time to grab their attention, if only you know how to.
You can’t… Read More
Google updates related to SEO for 2019
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Reading Time: 4 minutes
Google is always changing its algorithm.
Sometimes it’s a little tweak and sometimes quite a lot. It depends on the situation and how customers are interacting with the web.
This year, on the 27th of March, the company made tweaks to the core of Google, and the algorithm sensors created very distinctive fluctuation that continues to… Read More
Is your brand goal a moving target?
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Reading Time: 3 minutes
Ask yourself the following questions before you read this article any further.
1. What is my brand goal at present?
2. Will I be satisfied once I achieve that?
3. As time passes by, should my business maintain its status quo or grow?
4. Isn’t success a moving target, too?
ometimes, companies thriving to build a… Read More
There is no right or wrong in branding and an individual opinion can drive a brand’s identity
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Reading Time: 4 minutes
This is where most people fail in building strong brand identities.
Before you step onto the platform of competitive media marketing, you must understand that to begin is a piece of cake, but in order to survive you must be prepared to fall every day, and rise again the next morning. There is a furious competition… Read More
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How to extend your personality to your brand & make it bigger than yourself…!
165
Reading Time: 3 minutes
“In order to be irreplaceable, one must always be different”- said Coco Chanel, the founder of luxury fashion brand Chanel.
• The story of this celebrated couturier shows how this expertise was achieved by her where she extended the rebelliousness of her personality to her brand and at the same time made it bigger than herself.… Read More
Well defined brands can be powerful, but well understood ones are the ones that stand out…
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Reading Time: 4 minutes
When we talk about brands that are well defined and brands that are well understood, we are talking about two different kinds of brand. It takes exceptional intelligence to create a brand that combines the two elements. It is important to know why are we discussing this particular point of view. It is believed that power… Read More
15 Tools To Help You Spy On Your Competitors
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Reading Time: 7 minutes
“If you know the enemy and know yourself, you need not fear the result of a hundred battles” wrote Sun Tzu in The Art of War in 5th century B.C.
The quote is timeless as 2500 years later, in the 21st century, the quote can still be re-imagined as the defining principle of the economic battle… Read More
Influencer Marketing – Should you pursue it?
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Reading Time: 4 minutes
The traditional means of marketing has given way to the new age, modern, socially viable means of marketing for the consumers of today. Who are these consumers? They are a generation of mobile-friendly beings, with a low attention span owing to their quick-paced life. They have the news of the world at their finger-tips and thus,… Read More