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Branding 101: Understanding The Basics of Building A Killer Brand Identity
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Reading Time: 7 minutes
Do you prefer a certain brand over others when you go out shopping?
You most certainly do, just like the rest of us but have you considered why it is so? It might be because the brand provides the best quality out there but there’s more.
A brand gets built with time. It takes consistent efforts… Read More
Is TikTok Influencer Marketing Worth It?
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Reading Time: 4 minutes
Starting your own business can be easy when you have unmovable determination and passion to see it through. Along with the two attributes having good knowledge of your product is also the key to success.
But what makes your brand stay in the business for eternity is how well your product is reaching into the market,… Read More
How to Develop a Tiktok Growth Strategy
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Reading Time: 3 minutes
Why is TikTok of famous?
Ease of use – simple user interface
Ease of consumption – Video format
Relatable content – user generated, making it authentic
Now that you know what makes TikTok so powerful, let’s see how as a marketer you can leverage it to promote your brand, product, and service.
Broadly, here are four… Read More
TikTok Ads: Here’s what you need to know
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Reading Time: 4 minutes
Capturing and maintaining the interest of the youth for a few minutes is as difficult as asking a toddler to sit in a particular place for some time.
Mission Impossible, we know.
Well, TikTok, a recently popularised app has succeeded in doing the impossible. Don’t wrinkle your nose, there is so much more to TikTok other… Read More
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5 Ways Brands are using TikTok as a Marketing Platform
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Reading Time: 6 minutes
Love it or hate it, you cannot seem to ignore TikTok anymore.
Since its introduction in September 2017, it has amassed users as no other social media has. Can you believe that just 2 years after release it has been downloaded more than 1.5 billion times (that’s more than Instagram?)
Not just that, the average monthly… Read More
How Social Consciousness helps Brands with Customer Loyalty?
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Reading Time: 6 minutes
We’ve all grown up reading or listening to stories about heroes who stood up for what they believed in, raising their voice from the herd of millions – to be heard.
We all love these heroes.
But what if you could turn your brand into a hero?
Social consciousness in branding and marketing (also called Cause… Read More
5 Top Free SEO Tools We Use Everyday
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Reading Time: 4 minutes
Before we jump to SEO tools, let us begin with a caution. Search Engine Optimization is ever-changing and it will always be. What was relevant and worked two years ago may not work today. So it is crucial for an SEO practitioner to adapt to what’s thrown at them. Good tool choice is also one such… Read More
Top Marketing Events to Attend in 2020 – India
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Reading Time: 3 minutes
It’s a brand new start of the year and if your resolution is to grow your professional network, then we have the right dose of events that you can attend. We have handpicked 5 Top Marketing Events to attend in 2020 in India.
Why Attend these Events?
We get it. You may have plenty of excuses… Read More