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There is no right or wrong in branding and an individual opinion can drive a brand’s identity

Reading Time: 4 minutes
This is where most people fail in building strong brand identities. Before you step onto the platform of competitive media marketing, you must understand that to begin is a piece of cake, but in order to survive you must be prepared to fall every day, and rise again the next morning. There is a furious competition… Read More

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How to extend your personality to your brand & make it bigger than yourself…!

Reading Time: 3 minutes
“In order to be irreplaceable, one must always be different”- said Coco Chanel, the founder of luxury fashion brand Chanel. • The story of this celebrated couturier shows how this expertise was achieved by her where she extended the rebelliousness of her personality to her brand and at the same time made it bigger than herself.… Read More

Well defined brands can be powerful, but well understood ones are the ones that stand out…

Reading Time: 4 minutes
When we talk about brands that are well defined and brands that are well understood, we are talking about two different kinds of brand. It takes exceptional intelligence to create a brand that combines the two elements. It is important to know why are we discussing this particular point of view. It is believed that power… Read More
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