Leading Branding Agency in India | Brand Identity |The Go-To Guy!
01

Brand Strategy

Deliver a compelling ‘Why’

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We understand that your brand isn’t just your name or logo. It’s what’s within - what you believe in, what drives you, and what makes you stand out. That’s why we create your brand positioning strategy first - everything else follows suit.

When everyone is an audience, nobody will be. With a compelling competition analysis, we help you zero down on your audience that’s unique to your brand.

  • Identifying your direct, indirect, and substitute competitors to assess their position with respect to your brand to learn what you can say differently
  • Gathering competitor information with regards to the marketing matrix - product, pricing, place, promotion, positioning, people, partnership, and reputation
  • Analyzing your competitors’ strengths and weaknesses to carve a niche for your brand.

Playing on the odds is a recipe for disaster. With an insightful understanding of your audience’s psyche, we help convince them to choose you.

  • Understanding current or potential customers. Identifying their role, lifestyle, decision making, preferences, needs, wants, and more.
  • Segmenting personas by organizing them based on similar goals and objectives, or industries, or functions.
  • Creating a narrative for each of your personas to tailor sales and marketing strategies based on their unique needs.

A loosely-defined brand is meant to lose. With a well-defined brand architecture at the heart of strategy, we channelize your brand in the right direction.

  • Determining your offerings and their connection to each other.
  • Identifying the benefits of each of these offerings.
  • Determining the right hierarchy of offerings based on their importance in the market.

When you conform to competition, you collapse. We help you position your brand with an absolute clarity of who you are serving and what sets you apart from everyone else.

  • Identify and shortlist your ideal audience and create niche customer personas
  • Understand how the competition is positioning their brands and the areas they are focusing on
  • Find a unique stand that caters to the chosen audience but is not being said by any of the competitors.

It’s foolish to say the right thing to wrong people. We help you craft a compelling communication strategy that helps say the right thing, to the right people, at the right time.

  • Determine the various communication channels and possible touch points between the brand and the customers
  • Adapt the brand's mission for different communication channels, based on the user intent on the chosen platforms
  • Curate timely and impactful calls to action so as to keep the audience at an edge, to keep them engaged

Whatever doesn’t start well, struggles. With a well-though roll out strategy, we help you ensure that your brand’s entry into the market creates the right momentum.

  • Develop an effective brand launch strategy to create a hype around the brand
  • Create specific tasks for the launch with a detailed timeline to post creatives across platforms
  • Monitor the campaigns to optimize for performance

When everyone is an audience, nobody will be. With a compelling competition analysis, we help you zero down on your audience that’s unique to your brand.

  • Identifying your direct, indirect, and substitute competitors to assess their position with respect to your brand to learn what you can say differently
  • Gathering competitor information with regards to the marketing matrix - product, pricing, place, promotion, positioning, people, partnership, and reputation
  • Analyzing your competitors’ strengths and weaknesses to carve a niche for your brand.

Playing on the odds is a recipe for disaster. With an insightful understanding of your audience’s psyche, we help convince them to choose you.

  • Understanding current or potential customers. Identifying their role, lifestyle, decision making, preferences, needs, wants, and more.
  • Segmenting personas by organizing them based on similar goals and objectives, or industries, or functions.
  • Creating a narrative for each of your personas to tailor sales and marketing strategies based on their unique needs.

A loosely-defined brand is meant to lose. With a well-defined brand architecture at the heart of strategy, we channelize your brand in the right direction.

  • Determining your offerings and their connection to each other.
  • Identifying the benefits of each of these offerings.
  • Determining the right hierarchy of offerings based on their importance in the market.

When you conform to competition, you collapse. We help you position your brand with an absolute clarity of who you are serving and what sets you apart from everyone else.

  • Identify and shortlist your ideal audience and create niche customer personas
  • Understand how the competition is positioning their brands and the areas they are focusing on
  • Find a unique stand that caters to the chosen audience but is not being said by any of the competitors.

It’s foolish to say the right thing to wrong people. We help you craft a compelling communication strategy that helps say the right thing, to the right people, at the right time.

  • Determine the various communication channels and possible touch points between the brand and the customers
  • Adapt the brand's mission for different communication channels, based on the user intent on the chosen platforms
  • Curate timely and impactful calls to action so as to keep the audience at an edge, to keep them engaged

Whatever doesn’t start well, struggles. With a well-thought roll-out strategy, we help you ensure that your brand’s entry into the market creates the right momentum.

  • Develop an effective brand launch strategy to create a hype around the brand
  • Create specific tasks for the launch with a detailed timeline to post creatives across platforms
  • Monitor the campaigns to optimize for performance
02

Brand Identity

Your identity is unique to you - so it needs to be portrayed as such.

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We know your brand’s intrinsic values and qualities will never reach the right people if you fail to make a great impression. With your strategy in place, we create a brand identity design that aligns with the core of your brand, creating the right perception.

A bad name hurts more than helps. We understand that your brand name reinforces the value that you provide to your customers which is why put in a lot of thought into naming your brand.

  • Defining what the name needs to accomplish, how it aligns with your offerings, and what type of brand name would be the most suitable.
  • Generating a list of all potential names based on the type of name that’s agreed on.
  • Testing your name against all the defined criteria for the name - how it sounds, how the url would look, how it fares against common linguistic misinterpretations.

A weak logo makes a product invisible. We know how important a logo is when it comes to grabbing the attention of the audience so we ensure we create a logo with a killer first impression.

  • Evaluating the brand values and communication that the logo needs to convey
  • Researching and understanding industry trends to create concepts
  • Creating multiple logos and refining and shortlisting until finalized

The wrong colors will turn off your customers. With color theory at the center of your brand design, we choose colors that resonate with your customers’ psyche - tapping into their subconscious seamlessly.

  • Identifying the mood that the brand needs to portray or invoke in customers
  • Using color theory to shortlist colors for specific moods
  • Understanding the industry trends and creating a niche that aligns as well as stands out from the standards.

It’s not just what you say but how you say it. Typography is a key element of your brand’s voice. We help you craft one that portrays your values in the right light.

  • Determining the style and tone that align with your brand
  • Creating a list of typography styles under your unique style
  • Creating and testing different styles against the messaging strategy

An inconsistent style slips a brand into oblivion. We help you establish a strict code of branding for your business so that your brand is always consistent and memorable.

  • Collating the different styles and guidelines in a singular place
  • Establishing the dos and don'ts of your brand’s style guidelines
  • Providing suggestions on visual styling beyond the basics

A brand that’s not proud isn’t loud enough. We help you place your brand across many internal and external touch points to ensure greater brand recall for employees and customers.

  • Identifying the key internal and external touch points
  • Designing stationery appropriate for each of these touch points based on brand identity
  • Creating mockups and guidelines to ensure that printing matches the original vision

A bad name hurts more than helps. We understand that your brand name reinforces the value that you provide to your customers which is why put in a lot of thought into naming your brand.

  • Defining what the name needs to accomplish, how it aligns with your offerings, and what type of brand name would be the most suitable.
  • Generating a list of all potential names based on the type of name that’s agreed on.
  • Testing your name against all the defined criteria for the name - how it sounds, how the URL would look, how it fares against common linguistic misinterpretations.

A weak logo makes a product invisible. We know how important a logo is when it comes to grabbing the attention of the audience, so we ensure we create a logo with a killer first impression.

  • Evaluating the brand values and communication that the logo needs to convey.
  • Researching and understanding industry trends to create concepts.
  • Creating multiple logos and refining and shortlisting until finalized.

The wrong colors will turn off your customers. With color theory at the center of your brand design, we choose colors that resonate with your customers’ psyche - tapping into their subconscious seamlessly.

  • Identifying the mood that the brand needs to portray or invoke in customers.
  • Using color theory to shortlist colors for specific moods.
  • Understanding the industry trends and creating a niche that aligns as well as stands out from the standards.

It’s not just what you say but how you say it. Typography is a key element of your brand’s voice. We help you craft one that portrays your values in the right light.

  • Determining the style and tone that align with your brand.
  • Creating a list of typography styles under your unique style.
  • Creating and testing different styles against the messaging strategy.

An inconsistent style slips a brand into oblivion. We help you establish a strict code of branding for your business so that your brand is always consistent and memorable.

  • Collating the different styles and guidelines in a singular place.
  • Establishing the dos and don'ts of your brand’s style guidelines.
  • Providing suggestions on visual styling beyond the basics.

A brand that’s not proud isn’t loud enough. We help you place your brand across many internal and external touchpoints to ensure greater brand recall for employees and customers.

  • Identifying the key internal and external touchpoints.
  • Designing stationery appropriate for each of these touchpoints based on brand identity.
  • Creating mockups and guidelines to ensure that printing matches the original vision.

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Frequently Asked Questions

A brand marketing agency establishes and maintains a relationship between your brand and your consumers. Rather than promoting individual aspects of your brand, a brand marketing agency promotes the entirety of your brand, from its products and services to its brand identities, values, and promises to your various points of contact. In essence, brand marketing agencies generate brand value in a way that builds company value.

A brand strategy is a long-term plan whose goal is to create and maintain a positive position and perception for the brand in the market. It leverages various channels of media, types of campaigns, and a diverse set of strategies to meet its goals. A successful marketing strategy progressively gains momentum as it is being implemented, improving upon its previous achievements and garnering the brand a lot of influence on its audience. Brand strategy techniques include, but are not limited to, Search Engine Optimization, Paid and Native Advertisements, Social Media Marketing, etc.

The brand identity for a company comprises visible elements such as color, design, and logo that identify and distinguish a brand’s perception in the minds of its target audience. The brand identity plays a crucial role in differentiating a business from the competition by helping it stand out. It guarantees that the company has a unique voice or style that grabs the attention of potential customers, attracting them to the product or services offered.

Branding services are all those services employed to give your brand a unique look and feel, one that differentiates you from your competitors and garner a loyal and engaged customer base for you. Branding services include:

  • Brand Identity - Crafting what your brand is made of
  • Brand Experience - Facilitating satisfactory customer interactions with your brand
  • Brand Strategy - Strong positioning in a cut-throat market
  • Brand Engagement - Breeding customer loyalty through familiarity

Hey TGTG!