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Branding 101: Avoid These 6 Pitfalls When Building A Brand
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Reading Time: 4 minutes
Foundation holds everything to the ground, from a small cabin in the woods of Cambodia to the eccentric Burj Khalifa in Dubai. A tiny mistake in building the right foundation can lead to the whole structure collapsing.
A business too rests on a similar foundation.
Laying a good foundation for your business starts at the early… Read More
Branding 101: 5 Tips For Choosing The Perfect Re-branding Agency
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Reading Time: 4 minutes
Success is an inspiring, two-syllable word that has always been the driving force behind the highest achievers in almost any domain, most certainly in business.
For a business to thrive and succeed, it needs to have a sophisticated and well-thought brand identity that helps it stand out from the crowd and make an impression on its… Read More
Branding 101: All You Need To Know About Rebranding
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Reading Time: 4 minutes
We, humans, are always on the lookout for something new and fun.
It is a basic human instinct to search for ‘something unique’. Maybe this search is what led Vasco da Gama to discover India or Columbus to discover America.
Apart from looking for this newness in our lives, we also tend to relocate or recreate… Read More
How Social Consciousness helps Brands with Customer Loyalty?
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Reading Time: 6 minutes
We’ve all grown up reading or listening to stories about heroes who stood up for what they believed in, raising their voice from the herd of millions – to be heard.
We all love these heroes.
But what if you could turn your brand into a hero?
Social consciousness in branding and marketing (also called Cause… Read More
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Google updates related to SEO for 2019
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Reading Time: 4 minutes
Google is always changing its algorithm.
Sometimes it’s a little tweak and sometimes quite a lot. It depends on the situation and how customers are interacting with the web.
This year, on the 27th of March, the company made tweaks to the core of Google, and the algorithm sensors created very distinctive fluctuation that continues to… Read More
4 Reasons To Make Mobile Marketing Your Priority
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Reading Time: 3 minutes
When was the last time you checked your mobile? I am sure the answer is just a few mins back, if not a few seconds back. What am I trying to say? Just one thing – Mobile has already become an integral part of everyone’s lives. It is time, we as marketing need to realize and… Read More