A brand is always more than just a name. Branding involves everything that a believes in or stands for – the vision,…
This year, The Go-To Guy! celebrates its 5th year in the business! Can you imagine that it has already been that long…
The term brand equity gets tossed around a lot among marketers and is often confused with brand awareness on some occasions. Leaving…
It is said that that it takes 50 milliseconds for a first impression to be registered. In a society where the visual…
In today’s competitive world, where choices are abundant, even a well-established brand can quickly lose its audience if it does not stay…
Brand identity reflects a company’s views and helps create the right image in consumers’ minds. The identity ensures that the stakeholders of…
Almost every company is making efforts to build a strong brand identity. This is because a solid brand helps the company stand…
What is a Brand Identity ? Brand identity or brand experience can be summed up as the values that your product or…
Your brand is your brainchild, your years of hard work, something you have given your flesh & blood to. Portraying your brand…
We, humans, are always on the lookout for something new and fun. It is a basic human instinct to search for ‘something…