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Branding 101: 8 Step Process to Develop a Lasting Brand Identity
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Reading Time: 5 minutes
Your brand is your brainchild, your years of hard work, something you have given your flesh & blood to.
Portraying your brand in the right light ethically and as honest as possible sets you apart from the competitors and improves your customer base.
In order to develop a lasting brand identity, one should understand the basics… Read More
Branding 101: All You Need To Know About Rebranding
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Reading Time: 4 minutes
We, humans, are always on the lookout for something new and fun.
It is a basic human instinct to search for ‘something unique’. Maybe this search is what led Vasco da Gama to discover India or Columbus to discover America.
Apart from looking for this newness in our lives, we also tend to relocate or recreate… Read More
Everything you need to know about marketing on Instagram
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Reading Time: 5 minutes
As of 2018, Instagram has more than 500 million active users, daily. Think about the leads you could generate and the impressions you can create with those numbers.
That’s not all. Most of these users are online for hours which gives you enough time to grab their attention, if only you know how to.
You can’t… Read More
There is no right or wrong in branding and an individual opinion can drive a brand’s identity
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Reading Time: 4 minutes
This is where most people fail in building strong brand identities.
Before you step onto the platform of competitive media marketing, you must understand that to begin is a piece of cake, but in order to survive you must be prepared to fall every day, and rise again the next morning. There is a furious competition… Read More
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