Category: Brand Identity

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Branding 101: All You Need To Know About Rebranding

Reading Time: 4 minutes
We, humans, are always on the lookout for something new and fun. It is a basic human instinct to search for ‘something unique’. Maybe this search is what led Vasco da Gama to discover India or Columbus to discover America. Apart from looking for this newness in our lives, we also tend to relocate or recreate… Read More

There is no right or wrong in branding and an individual opinion can drive a brand’s identity

Reading Time: 4 minutes
This is where most people fail in building strong brand identities. Before you step onto the platform of competitive media marketing, you must understand that to begin is a piece of cake, but in order to survive you must be prepared to fall every day, and rise again the next morning. There is a furious competition… Read More

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