Every business needs a marketing strategy to communicate its vision to potential customers. Nowadays, companies hire a professional brand marketing agency to…
Ever since COVID-19 rattled the global economy, we’ve witnessed a total transformation of business practices. Especially with respect to business strategy and…
The study of how consumers seek, purchase, use, assess, and dispose of products and services is known as consumer behavior. It is…
A brand is always more than just a name. Branding involves everything that a believes in or stands for – the vision,…
This year, The Go-To Guy! celebrates its 5th year in the business! Can you imagine that it has already been that long…
The term brand equity gets tossed around a lot among marketers and is often confused with brand awareness on some occasions. Leaving…
It is said that that it takes 50 milliseconds for a first impression to be registered. In a society where the visual…
In today’s competitive world, where choices are abundant, even a well-established brand can quickly lose its audience if it does not stay…
Brand identity reflects a company’s views and helps create the right image in consumers’ minds. The identity ensures that the stakeholders of…
Almost every company is making efforts to build a strong brand identity. This is because a solid brand helps the company stand…