Most businesses assume branding to be only the visual aspect of the business like name, logo, design, and colors. While it was…
Many dreams of working in a creative and digital advertising agency. Some people have already taken steps toward a brighter career with an…
Since rapid digitization, the marketing sector has had a significant boom. More and more people are now thinking of working with experts…
The importance of a distinct brand strategy has been a long-debated topic for all B2B companies. But many still argue that it…
Every business needs a marketing strategy to communicate its vision to potential customers. Nowadays, companies hire a professional brand marketing agency to…
Ever since COVID-19 rattled the global economy, we’ve witnessed a total transformation of business practices. Especially with respect to business strategy and…
In the past, brick-and-mortar businesses aimed for revenue growth, focusing less on active branding activities. The premise of their operations was built…
The study of how consumers seek, purchase, use, assess, and dispose of products and services is known as consumer behavior. It is…