Category: Marketing strategy

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Here’s How To Adapt Your Messaging During the COVID-19 Pandemic

Reading Time: 3 minutes
Let’s get one thing clear right out the bat, it isn’t business as usual. COVID-19 is a health crisis that is unprecedented in our times. The world is reeling from its devastating impact with over 2 Million being directly affected and the economy as a whole shaking from its tremors. At this time, your customers are… Read More

Marketing in the Time of Crisis: What You Can Do to Ensure Business Continuity

Reading Time: 6 minutes
COVID-19 is a crisis the likes of which we’ve never seen before. It has been declared a global pandemic and with over 1.3 million cases being reported the world over, no one knows when the devastation is likely to subside. The crisis has also caused the global markets to crash and hundreds of business to shut… Read More

Branding 101: All You Need To Know About Rebranding

Reading Time: 4 minutes
We, humans, are always on the lookout for something new and fun. It is a basic human instinct to search for ‘something unique’. Maybe this search is what led Vasco da Gama to discover India or Columbus to discover America. Apart from looking for this newness in our lives, we also tend to relocate or recreate… Read More

There is no right or wrong in branding and an individual opinion can drive a brand’s identity

Reading Time: 4 minutes
This is where most people fail in building strong brand identities. Before you step onto the platform of competitive media marketing, you must understand that to begin is a piece of cake, but in order to survive you must be prepared to fall every day, and rise again the next morning. There is a furious competition… Read More

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How to extend your personality to your brand & make it bigger than yourself…!

Reading Time: 3 minutes
“In order to be irreplaceable, one must always be different”- said Coco Chanel, the founder of luxury fashion brand Chanel. • The story of this celebrated couturier shows how this expertise was achieved by her where she extended the rebelliousness of her personality to her brand and at the same time made it bigger than herself.… Read More
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