Category: Marketing strategy

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There is no right or wrong in branding and an individual opinion can drive a brand’s identity

Reading Time: 4 minutes
This is where most people fail in building strong brand identities. Before you step onto the platform of competitive media marketing, you must understand that to begin is a piece of cake, but in order to survive you must be prepared to fall every day, and rise again the next morning. There is a furious competition… Read More

How to extend your personality to your brand & make it bigger than yourself…!

Reading Time: 3 minutes
“In order to be irreplaceable, one must always be different”- said Coco Chanel, the founder of luxury fashion brand Chanel. • The story of this celebrated couturier shows how this expertise was achieved by her where she extended the rebelliousness of her personality to her brand and at the same time made it bigger than herself.… Read More
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