Rite Water Solutions, a leading water treatment, and disinfection company, partnered with CSIR-CSIO a government organization - to mass produce an innovative electrostatic sprayer to make it available for the masses, helping the country fight against Covid-19.
But the urgency of the go-to-market strategy put
Rite Water Solutions in a spot.
So, we built a brand from the
ground up at break-neck speed.
WE MADE THEIR BRAND RECOGNIZABLE.
Considering the seriousness of the challenge at hand and the sheer need of making things happen fast, we wanted to create a brand name that not only showcased that the solution was specific to Coronavirus but also showed how it’ll transform things against it.
The name we came up with
BEYONDCORONA - DID JUST THAT.
To stress the positive impact the brand was creating,
we wanted a tagline that inspired hope.
Enabling Life
WE MADE THEIR TECHNOLOGY COMPREHENSIVE.
AND TOOK
BEYONDCORONA
TO THE ENTIRE
COUNTRY.
Giving their audience the much needed
sneak peek through videos.
FINALLY,
we made it big on social media.
WHICH BROUGHT US TO THE ATTENTION
OF THE INVENTORS.
The researchers and inventors at CSIR-CSIO were impressed with the speed of our execution and the on-spot messaging that we crafted.
Here's what they had to say:
“While Rite Water Solutions have played a major role in developing the products, without Ajay and his team at The Go-To Guy!, the products wouldn't have reached the market successfully and at the right time. I was absolutely impressed with the way the website turned out. Their dedication to all the little details is clearly evident. Finally, I want to congratulate Ajay for his contribution in taking the products forward and creating awareness amongst people digitally.”
- Dr. Sanjay Kumar
Director, CSIR-CSIO
CREATING THE RIGHT IMPACT THROUGH CLARITY.
Got an Idea? We will take it to the world.
<