89% of B2B marketers say brand awareness is their most important goal
Deep dive into your industry and environment.
A strong understanding of the present can help you plan for a better tomorrow. We do an in-depth analysis of your current brand positioning to understand the influence and reputation it wields in the market. Our proprietary FAQ model based Brand Audit helps us understand your audience in depth with a complete picture of their pain points, motivations, and aspirations. This research helps us to identify gaps in your existing brand communications and propose the right strategy to achieve success in your industry landscape.
Unlocking potential through re-positioning.
We sit down with your core team, armed with research garnered from the Brand Audit to understand discrepancies in your internal narrative and external perception. Our Branding workshop employs communication tools, games, freewheeling conversations and questionnaires to elicit different facets of your brand. We then filter these diverse points of view into a razor sharp and precise ‘Positioning statement’ along with a ‘Brand Story’ that draws on archetypes, semantics, and linguistic tools to strike a strong chord with your customers.
Taking it to the world.
Once the Brand Audit and Brand narrative are hammered down, we create a Brand Brief that will guide your entire communications strategy to audiences within and outside the company. This brief will equip your employees to become custodians as well as evangelists of your brand to the outside world and help align your communications with the brand’s purpose and long term vision. This consistency of messaging helps you win customer trust over time and build a connection that lasts.
Brand & Competitor Research
Brand Roll-Out Strategy
Take The First Step.
We can’t scale a mountain in a day but we can definitely chart a course. Book a free consultation call with our Branding experts