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The Go-To Guy!’s approach to Digital Strategy

We follow a quantitative approach for digital marketing which includes not only delivering compelling content but measuring the outcome to ensure you have total visibility on the impact that our strategies have on your business.

Our digital marketing services ensure this by using the 3-step framework to enable greater returns on your investment.


  • 1
    Attract

    First increase brand awareness, generate a buzz, and allure your audience through -

    • Active Social Media Presence: When it comes to the digital world, most of the public spends time here. We help you establish an identity that consumers take notice of.
    • Content Marketing: The internet is full of curious people who ask a lot of questions. Provide meaningful content that helps your audience and improve your position as the thought leader in the industry. Blogs, case studies, white papers, and downloadable PDFs will not only increase brand awareness but position your brand as the best choice.
    • SEO: Rank better with the right keywords on popular search engines like Google, Bing etc. to increase visibility, awareness, and trust. Optimize your website with our SEO services.
  • 2
    Convert

    Now that they know you, it’s time to make a move and bag them in with the help of:

    • PPC Campaigns: Your audience is searching for you online. Make your ads appear at the top of the searches and achieve an average ROI of 200%.
    • SEO: Identify the right keywords that work in your favour to reach the target audience, communicate effectively and generate direct leads.
    • Content Marketing: Detailed and engaging content that explains customers about the services that they are seeking for helps you generate leads as they understand the expertise that goes behind your services.
    • Social Media Marketing: Make your way into a customer’s feed, position your services as the perfect solutions that they are, and increase sales. We help you identify the right audience and convert better with the aid of eye-catchy visuals and engaging content that is sure to make them click.
    • Email Marketing:This is one of the most cost-effective ways of marketing. We’ll help you write and design emails that not only avoids the spam box but also creates a compelling communication that increases the open rate.
  • 3
    Measure

    As a digital marketing agency, we ensure that we provide you with utmost transparency with comprehensive reports and detailed analysis every month. This helps us pan out the strategy as we adapt dynamically. We help you track the performance of KPIs, pre-defined deliverables, and insights into website traffic,engagement, e-book and case study downloads, leads generated, etc.

Our Digital Marketing Services Include

Search Engine Optimization

SEO->Your online presence starts where your customers’ online experience starts - on a Search Engine. Optimize your website and be the first choice with our services.

Pay Per Click

PPC->Get results on the search engine fast with powerful ads that convert. Achieve specific targeting with transparent budgeting.

Social Media Marketing

Social Media Marketing->Over 3 Billion Daily Active Users and over 2 hours spect each day. Why not leverage a space where your customers are most active to boost your brand awareness and sales.

Content Marketing

Content Marketing->Create value and prime your audience to influence their purchase decision. Establish yourself as a thought leader, achieve brand goals integrated with SEO best practices.

Online Reputation Management

Online Reputation Management->When so much rides on a few reviews online, reputation management becomes necessary. Proactively identify and address customer needs and issues online and become a popular option.

Account Based Marketing

Account Based Marketing->Win over high value clients with the right pursuit. We’ll help you identify and research for the right accounts, build customized solutions, and build pathways to reach them.

Get insights into the workings of search engines

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8 Digital Marketing Tips to Grow Your Business In 2022

8 Digital Marketing Tips you should follow in 2022 to grow your business digitally and it also helps in setting refined goals.

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THE GO-TO GUY! - APRIL 23, 2021
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Digital marketing allows you to reach a much wider audience pool compared to traditional marketing. Read this article to know how you can leverage the power of a great digital campaign.

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Digital Marketing Trends to dominate in 2022

Revamp your existing digital marketing strategy with our blog on the latest digital marketing trends 2022. Learn More.

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Frequently Asked Questions

Simply put, digital marketing encompasses all your marketing efforts online. It is the existence, promotion, and advertising of material by a brand to communicate with its target audience. It not only includes email and social media marketing but also includes PPC, content marketing, multimedia and messaging, and website optimization through SEO.

Digital Marketing is one of the most affordable forms of marketing while providing you a lot of control over the target audience, time, budget, and content. Digital marketing has brought a revolution to how marketing was done, it provides a targeting of ads based on audience’s interest, age, demographics, location, previous searches etc… This increases the effectiveness of your marketing efforts. Digital Marketing also establishes a strong online presence that has now become a prerequisite to building brand trust.
Here are some trends that we have identified to help our clients reach digital success
  • Cookieless awareness campaigns Targeted ads work well for conversions, they are focused on audiences who are most likely to be interested or better yet who will purchase it. But as the year rolls out, it will be a good practice to run some untargeted, cookieless campaigns to increase brand awareness. While targeted ads talk to the target base, untargeted ones work on increasing it.
  • UX (speed, better navigation, accessibility) The importance of User Experience in determining digital success keeps on increasing and 2021 guarantees an exponential growth here. Some points to keep in mind to better the UX is increasing the speed of loading, making the internal navigation better, making the website more accessible and user friendly on all browsers and devices.
  • Narrower and Stronger presence A positive change on the Social Media front is that brands are now not obsessed with being present everywhere. By focusing energies on 2-3 platforms maximum, a brand can have stronger more impactful communication. This helps a lot more than a weaker spread out presence.
  • Conversational Language Users now are using the search engine in a more conversational way, rather than looking up focused keywords. For example there was an 85% increase in searches starting with “can I” in the past year. (Source: Think with Google) This is only going to increase as technology becomes our friend rather than a tool. Adapting to this change can be simple yet effective. For instance: instead of Our Service: (Service Name) your website could have How Our (Service Name) can help you solve (a particular problem)
A digital marketing agency helps businesses and companies in building and executing strategies in SEO, Search Engine Marketing, Social Media Marketing,Content Marketing , and other forms of digital marketing. It helps build a strong online presence for companies to engage their customers and drive sales and revenue growth.
Digital marketing has opened doors for global customer outreach in a measurable, cost-effective way. It also enables a more targeted approach to marketing and advertising which enables reaching out to specific audiences that are relevant and drive greater conversions.
When your company or business has reached a stage where you need to be actively involved in everyday marketing activities, it might be a good idea to hire a professional digital marketing agency. The Go-To Guy! is a full-service branding and marketing agencythat helps businesses reach a wider audience to get more leads and build authority on the web.

Got an Idea? We will take it to the world.