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Glossary
Get an understanding of commonly-used industry terms
across marketing, branding, and technology
with definitions, FAQs, and relevant resources.
A
Asset Library
B
Brand assets
Brand association
Brand awareness
Brand equity
Brand experience
Brand guide
Brand guidelines
Brand identity
Brand image
Brand Inspiration
Brand interaction
Brand library
Brand management
Brand management software
Brand marketing
Brand recall
Brand recognition
Brand storytelling
Brand style guide
Brand design
Brand strategy
Brand Engagement
C
Cloud DAM
Collaboration tools
Content at scale
Content collaboration
Content distribution
Content management
Content management software
Content operations
Creative assets
Creative automation
Creative content
Creative management platforms
Creative project management
Customer acquisition
Customer acquisition cost
Customer engagement marketing
Customer experience
Customer experience management
Customer journey
Customer personas
Customer retention
D
DAM for e-retail
DAM implementation
DAM storage
DAM vs PIM
Digital asset management
Digital asset management API
Digital asset management services
Digital asset management vendors
Digital asset management workflows
Digital ecosystem
Digital experience
Digital media library software
Digital rights management
Digital transformation
Digital transformation strategy
Distributed marketing software
Document management
Document management software
Document management system
Dropbox
E
Enterprise content management
F
File management software
File management system
H
Headless DAM
I
Image library
ISO 22301:2019
ISO 27001:2013
ISO 27018:2019
L
Localization
M
Marketing asset management
Marketing automation
Marketing campaign management
Marketing collateral
Marketing fulfillment
Marketing resource management
Marketing ROI
Marketing technology
Marketing technology stack
Marketing touchpoints
Martech
Media asset management software
Metadata
O
Onboarding
Online document storage
Online file sharing
Online image management
P
Personalized marketing content
Photo organizing software
Product experience management
Product information management
R
Rebranding
S
Sales enablement
Sales enablement software
Secure cloud storage
Shared drives
Social media asset management
V
Video asset management
Video content management
Video for business
Video making software
Video marketing
Video marketing tools
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