Role: Digital Marketing Lead
Level: Team Lead
Position: Full Time
Experience: 3 -4 Years
Roles and Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns for all clients, across industries.
- Design, build, and maintain our social media presence.
- Work on content marketing and content syndication for all clients.
- Measure and report the performance of all digital marketing campaigns and assess them against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touchpoints.
- Collate and present regular weekly & monthly reports for all clients.
- Manage content machinery for clients’ content needs by liaising with freelance content writers.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Graduate in any specialization.
- Proven success in implementing SEO strategies for both B2B & B2C businesses.
- Expertise in A/B and other testing methods for optimizing performance.
- In-depth knowledge of tools required for SEO activities.
- Critical thinker and problem-solving skills.
- Team player with excellent time-management & communication skills.
The Go-To Guy is an end to end Brand Marketing & Creative Agency based out of Hyderabad, India. The Go-To Guy! is serving clients from India, UK and Dubai since the beginning of 2015. For more information, visit www.thegotoguy.co