Role: PPC Associate

Level: Associate Level
Experience: 1 -3 Year
Location: Hyderabad

Roles and Responsibilities:

• Ideate, design, implement, and manage paid advertising campaigns across AdWords, LinkedIn, Facebook, and Twitter for user acquisition, engagement, and retention.
• Manage display campaigns and mobile campaigns through Ad-networks.
• Implement and manage Affiliate marketing and Emailer campaigns.
• Prepare a media plan based on clients' marketing budgets.
• Work with marketing partners, vendors, and internal teams to design and implement innovative marketing campaigns.
• Write and optimize creative ad copy for marketing campaigns.
• Work with the web design team to optimize landing pages as per campaign needs.
• Analyze large data sets to produce reports, such as keyword research/market research and analysis, trending, forecasting, and reporting on Pay Per Click results.
• Optimize campaign budgets and performance on an ongoing basis to maximize ROI.
• Should be capable of communicating & monitoring external client operations.
• Establish best practices for marketing and advertising in the mobile space.

Qualifications:

• Masters/Bachelor’s degree in any discipline or equivalent experience.
• Hands-on experience with Google AdWords, Facebook Advertising, and LinkedIn Advertising.
• Thorough knowledge of Pay Per Click best practices, strategy, and optimization.
• Results-driven, ambitious, organized, articulate, and a proactive personality.
• Confident grasp of the MS Office suite, with particular proficiency in Excel.
• Google AdWords Certification Preferred.
• Strong communication skills and work ethics. Ability to work in a high-performance team.

About Us:

The Go-To Guy! is a brand under Disrupvation Digital Private Limited which provides an end to end Brand Marketing & Creative Agency based out of Hyderabad, India. The Go-To Guy! is serving clients from India, UK and Dubai since the beginning of 2015. For more information, visit www.thegotoguy.co