71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others
- There are over 3.2 Billion Daily Active Users (DAUs) on Social Media – This equates to about 42% of the world’s population (Emarsys, 2019)
- With mobile penetration increasing globally, access to social media is improving, this will further fuel the growth of social media platforms in the coming years.
- Social media seems to appeal to users from all generations. To break down it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Emarketer, 2019)
- An average user spends over 2 hours and 22 minutes every day on social media (GlobalWebIndex 2018)
As social media becomes more and more integrated in our daily lives, it creates countless opportunities for businesses to engage with their customers and prospects on social media platforms like – Facebook, Twitter, Linkedin, Instagram.
Prominent presence on social media platforms for your brand is a must have today. However, it is important to understand how consumers use the different platforms so brands can engage with them in the right way with the right content to make the most of each platform.
Why you should hire a Social Media Marketing Agency?
If you don’t have in house social media marketing expertise, it can often be tempting of companies to task one of your ‘creative’ employees or even interns to handle your social media presence for you. However, this often does more harm than good as they have little to no experience in crafting the kind of engaging and content that can help you build your brand on social.
Creating a winning social media marketing (SMM) strategy isn’t rocket science. However, it is very operationally intensive and requires the right medley of creative talent as well as hours and hours of tweaking to get it right. Even if you have an in-house marketing team, they may already be saddled with a number of tasks and responsibilities that lead to irregular engagement on social media.
At this point, it’s much more effective and efficient to outsource it to a Social Media Marketing agency who have veteran Marketers, Community managers, Designers, and Copywriters on their talent roster. At The Go-To Guy, we pride ourselves on our tried and tested Social strategies that devise the right kind of content strategy, calendar, format, tone, and voice for your brand. We also regularly review the data and benchmark it against the competition to ensure that the needle is always moving forward.
Looking for a social media marketing agency for your needs? Give us a shout.
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