Musaddilal Jewellers, a legacy jewelry brand, has been adding to Hyderabad’s cultural
heritage with its unmatched craftsmanship and impeccable quality for more than 100 years.
They wanted to expand their digital presence to be on par with the contemporary world. So, we revamped and strengthened their online channels.
Brand Awareness Campaigns
Digital Ad Creatives
Social Media Marketing
Search Engine Optimization
For a brand with such a rich legacy, the in-store experience needed to bring out the best of the brand's collection in a fashion that would keep the customers hooked inside the store.
We created buzz for the brand in exhibitions like Style Tatva. We made sure that the news of the brand's feature in the exhibition reach all corners of the target audience in time to ensure higher brand recall at the event. Our themed-based social media posts were responsible for gaining an increased traction in the younger audience who want to see aesthetic posts on their feeds.
Increased their instagram followers
Times increase in followers
Accounts reached Per Month
Accounts engaged Per Month
MoM follower increase