Understanding how an Advertising agency is structured is critical to advancing your professional life as a visual artist. Even if you choose to work as a freelancer, your career will lead you to the juncture where you want to work collaboratively with an organisation or even join one for a steady salary and benefits.
An Advertising agency is more than just a “design agency”; it can be any of several different things relying on what they provide their clients. A creative Advertising agency could be anything; all of the companions have graphic arts roles within their organisation, while others outsource. The method each creative Advertising agency is described is heavily influenced by what they provide to their clients. In some instances, design work is the primary focus of their services, while in others, it is a bonus.
Creative agencies define a full-Service Digital Organization.
This type of organisation will provide its clients with a comprehensive, unique idea for their labels and campaigns. These will include design but will primarily focus on marketing and advertising.
Digital Marketing Firm
A digital agency will focus on developing and designing products and platforms. They are more concerned with technology and strategy than with marketing and advertising.
Graphic design firms primarily focus on online and print graphic design. They may also work with other forms of organisations or have their clients. A design firm will frequently have its printing service.
Interactive Design Firm
These firms primarily specialise in website design and other technical and internet-based development. They develop applications, sports, and other engaging products.
These firms are primarily concerned with advertising and marketing strategies. They may or may not have an in-house design team, but it is prevalent for advertising companies to hire contract workers or work with a creative agency.
Agency for Design Innovation
These design agencies are distinct from the others in that they do not design “small,” but rather solve significant problems. They could create and produce in-house platforms or large-scale products requiring highly complex strategies and extensive planning.
Within a Creative Agency
Analysing the two essential functions of a creative agency is the best way to comprehend its inner workings. The agency’s public face; the people who work directly with clients and on the backend; the people who build, design, and develop projects for clients. The line may sometimes be blurred, but it is usually minimal. Another, more business-oriented approach to analysing a creative agency’s structure is to detach Management Roles and Staff Positions.
As creative Advertising agencies developed from the legendary Mad Men-style marketing firms into what they have now, roles and positions became less defined. One person can sometimes employ two (or three).« Back to Glossary Index