An internal link would be any link that connects one page of the website to another. Visitors and search engines use links to locate information on a website. Users use links to browse the site and locate the information they want. Search engines also use links to explore the site. When there are no links to a page, they will not see it. An internal link leads to the same domain (for example, example.com to example.com/page2.html). There are situations when connections inside the same domain, such as different addresses within the same domain, may be deemed external.

Importance of Internal Links 

• They make it simple for people to browse your website. This lengthens their time spent, or the number of time visitors spend on your website and minimizes bounce-back rates.
• They transfer link juice or ranking authority from one page to the next. If you link from a low-ranking website to a high-ranking website, the latter can transfer a portion of its link authority to the earlier, allowing it to rank higher.
• They assist Google in crawling the site and understanding its hierarchy. As a result, the site’s search engine positioning improves.

Types of Internal Links

Internal links are classified into four types: contextual links, navigational links, footer links, and image links.

• Contextual links – Internal links provided in the context of the online and blog material are known as contextual links. For example, a company’s blog page should ideally connect to an internal website capable enough to categorize its blog entries.
• Navigational links – Navigation links are the interconnected web you establish on the navigation bar to help site visitors travel from page to page.
• Footer hyperlinks: Footer links or boilerplate links are used in the footer area. These links will typically appear on each of your website’s pages.
• Image hyperlinks – These internal links will be provided beneath the pictures you publish.

Benefits of Internal Links

Internal links encourage visitors to stay on your website longer. They all contribute to a pleasant user experience. This may entice individuals to turn into a customer or subscribers. These connections are more visible to visitors and boost the authority of the pages and entire site. Internal hyperlinks are frequently utilized as a call to action. For example, they may invite a viewer to contact you or schedule a visit by prompting them to research or understand more about a particular topic by clicking on an internal link.