Any quick google user is likely aware of the Google Local Pack, even if they don’t know what it’s called. The Local Pack is a search engine results page that shows up on the first search page for any search term with local intent. It includes a manufacturing site map and classifieds for business units relevant to a specific search.
The Local Pack has now been reduced to three results, with the alternative for users to navigate to a more extensive page of search results in Google Earth. Google generates these Local Pack outcomes via its Google My Business directories, which are based on what the method believes are the most relevant results for a team to look at.
Why should you be concerned about Google’s Local Pack?
Even though the Local Pack has a more significant effect on specific industries and businesses, it benefits any company looking to increase its accessibility and engage with a local audience. Because the Local Pack would seem at the top of the first Search engine results page, it provides an enhanced online presence for local businesses as a quick route to the top of the SERP entries that your company may not be capable of reaching through SEO alone.
The Local Pack also makes it simple for search customers to access your company’s website, hours of operation, address, and phone number. If you want to target click-to-call recommendations via Google, the Local Pack is a vital referral channel to target.
The Local Pack’s Features
The Local Pack would seem like a dashboard at the top of the Search engine results page, displaying critical data that can help users determine whether the search terms are appropriate for their requirements. The most prominent of these characteristics is a representation, which assists users in determining the location of the business.
Because nearness to the user’s location is so important in buying decisions — they typically prefer a nearby dentist over one who is ten minutes away, for example — the map is critical to the significance of the Local Pack. The three Local Pack businesses are listed next to the chart, with important information for each:
- An address.
- Contact details.
- If relevant, a link to the business’s website and instructions for its position.
- Details about whether it’s open — or when its placement will be open next.
An adequate response rating is also shown, which can help constrict your choices based on unanimous public agreement on each business.« Back to Glossary Index