The NoFollow tag instructs search engines to disregard that link and not include it in your site’s backlink profile.

Because search engines do not constitute these linkages, they do not contribute to your leaderboard in search results. Users can still visit your page by clicking on these links and copying and pasting them like any other web address on a webpage. Nevertheless, these links are not counted as a hyperlink to the website.

Why are NoFollow links important?

Backlinks are essential to enhancing your SEO ranking. They help you rank higher on search engines and increase Domain Authority.

Because NoFollow links do not add up as a backlink, they will not help you improve your standings or domain score solely by linking. You may be wondering why NoFollow links exist. 

They were developed to combat blog remark spam because, in the 2000s, businesses discovered that abandoning their web page URLs as blog comments helped them rank higher in search results. Spam companies began flooding blogs and related websites with linkage to their internet sites, allowing spam locations to score better than more believable and valuable sites. As a result, Google introduced NoFollow links in 2005, allowing businesses to help stop spam sites from using remarks to boost search rankings.

They’re now a critical tool in preventing spam companies from cheating their way to the forefront of search engine rankings.

When should NoFollow links be used?

Companies will use NoFollow links automatically in the following situations:

• Blog comments:

NoFollow was created specifically for blog comments. To protect spammy link comments, many website builders, such as Blog, include the NoFollow browser extension as part of your website. NoFollow links are the most commonly used.

• Forums: 

Another location where spam webpages post their links is on forums. Using the NoFollow linkage here prevents spammy remarks and keeps visitors’ content authentic.

• Paid links: 

Paying for a link to appear in a specific location should not be counted as organic link traffic. Google discourages using or promoting paid links as “organic” links.

These are a few examples of where NoFollow links are used. NoFollow links are an excellent safeguard to ensure that sites do not become spammy and that businesses can interact with and build real customer relationships.

Five advantages of NoFollow links

NoFollow links have numerous advantages for your business.

• NoFollow links increase traffic. 
• NoFollow links increase brand awareness.
• NoFollow links make your profile look more professional.
• NoFollow linkage can be followed by do-follow links
• NoFollow links can help increase domain authority.