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Marketing in the Time of Crisis: What You Can Do to Ensure Business Continuity
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Reading Time: 6 minutes
COVID-19 is a crisis the likes of which we’ve never seen before. It has been declared a global pandemic and with over 1.3 million cases being reported the world over, no one knows when the devastation is likely to subside. The crisis has also caused the global markets to crash and hundreds of business to shut… Read More
5 Ways Brands are using TikTok as a Marketing Platform
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Reading Time: 6 minutes
Love it or hate it, you cannot seem to ignore TikTok anymore.
Since its introduction in September 2017, it has amassed users as no other social media has. Can you believe that just 2 years after release it has been downloaded more than 1.5 billion times (that’s more than Instagram?)
Not just that, the average monthly… Read More
5 Top Free SEO Tools We Use Everyday
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Reading Time: 4 minutes
Before we jump to SEO tools, let us begin with a caution. Search Engine Optimization is ever-changing and it will always be. What was relevant and worked two years ago may not work today. So it is crucial for an SEO practitioner to adapt to what’s thrown at them. Good tool choice is also one such… Read More
15 Tools To Help You Spy On Your Competitors
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Reading Time: 7 minutes
“If you know the enemy and know yourself, you need not fear the result of a hundred battles” wrote Sun Tzu in The Art of War in 5th century B.C.
The quote is timeless as 2500 years later, in the 21st century, the quote can still be re-imagined as the defining principle of the economic battle… Read More
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