Not gaining enough customers despite having a capable business and physical advertising? Then the problem is that you aren’t visible to many possible customers who don’t find a business using the traditional ask and visit method. Digital marketing and SEO strategies can aid you to overcome this customer draught but not all businesses are built alike. Some might need the traditional SEO services while others would benefit more from local SEO. It is becoming increasingly popular for brick and mortar businesses, and brands that require physically visiting the store or establishment for sales and revenue.
What is Local SEO?
Local SEO aims to display your business as a top result or among the top results whenever a potential user searches for a business that is present in proximity. The most popular method of local SEO is GMB or Google My Business. It is a free tool offered by the popular search engine to help you establish a digital business profile. No payment or forced advertisement is required to appear in local SEO search results. Although, there are other factors that could rank you up or down whenever a search intent pops up on Google.
Benefits of Local SEO
Where do I begin? It produces a lot of added traffic for very little investment and there is absolutely no reason you should avoid a local SEO strategy implementation. Here are a few benefits of local SEO:
Establish and improve online visibility
A few metrics will cement your belief in local SEO. First of all, more than 45 percent of Google searches are for local businesses. 45 percent of anything is a huge number, especially if you are looking to grow your business and amass maximum local customers. Forbes reports that a staggering 95 percent of local searches emanate from a mobile device with more than 88 percent of the users visiting the top-ranked businesses within 24 hours.
When you implement local SEO, you create a digital listing for your business on the search engine. That informs the search engine to feature you in relevant search results when a search query is fired up. As the search intent grows, your business flourishes with most of the matching clients reaching out to your directly.
As opposed to other forms of SEO, local SEO drives the most relevant traffic to your business. This improves lead generation and ensures maximum paying customers who procure products and services for you. Your business is displayed as an exact match for a relevant search query so the users are aware that their requirements will be fulfilled if they reach out to you.
Loyal Local Customer Base
The idea of drawing in global consumers is compelling but not feasible for the development of every business. Physical stores that offer personalized services and products need to grab as many consumers as possible which slowly turn into recurring and loyal customers. Local SEO works best in this scope and will aid you in dominating the local market.
Any consumer is skeptical about visiting and procuring from a business that he knows nothing about. Local SEO helps to present the most relevant information, location, and user’s review about the business. All these factors are crucial for new visitors to have a modicum of trust in your business. As the consumers grow and reviews increase, the stats display a clear indication of the quality of services provided by the business.
Shrink Ad Investment
Advertisements are required by every business, big or small. By implementing local SEO you can slowly increase your brand awareness that will be everlasting as compared to the ads that are forgotten after a few months. Local SEO enables you to become more popular, more relatable without spending a ludicrous amount on advertisements.
Local SEO Strategy
While the core strategies remain the same, a few tweaks are required to tailor an SEO strategy specific to your business. The Go-to guy! is one of the leading creative agencies that are well-versed in local SEO implementation and can make you a trusted business in no time. A local SEO strategy must comprise of the following elements:
Google My Business
Registering on Google my business is the first and foremost thing to tackle when implementing a local SEO strategy. The target is to appear in the local 3 pack aka the top three listings displayed when you search for places near me. Google My Business includes many attributes along with geographical location and other fields that can enable the search engine to pick you as a viable search result.
Maintain information consistency
The search results pertaining to the service must contain all the relevant information required to reach out to the business. This includes phone numbers, location, website, social media handles, and even WhatsApp chat support. As a business, it is important to update and ensure that none of this is inconsistent throughout your Google My Business page, website, and social media handles. Any changes in the location, services should be promptly updated by the business.
Curate content and prepare a website
Crosslinking your business page with your website makes the users understand more about your services without having to bug you every single time. Moreover, creating content that is relevant to your business, its achievements, the present developments, and upcoming services can help you build authority and present yourself as a credible business that is adept in the respective industry.
If you have a website for your business, it is best to make it mobile-friendly as most searches emanate from a smartphone these days. Most searches can terminate soon if the website isn’t mobile-friendly, has poor scaling, and loads super slow.
Persuade your customers to leave a review
The local SEO search engine results page reflects the ratings and reviews as well. The businesses that have positive reviews and detailed inputs are bound to be picked up and displayed in the coveted local 3 pack. It is wise to request your customers to leave a review about their experience on the page as it marks that you have a full-fledged business.
It is evident that local SEO cannot be overlooked if you want to scale up and drive maximum consumers towards your establishment. The Go-to guy! offer elaborate SEO services that include local SEO services catered to bolster your local traffic, both online and offline.