Is TikTok Influencer Marketing Worth It?
Starting your own business can be easy when you have unmovable determination and passion to see it through. Along with the two attributes having good knowledge of your product is also the key to success.
But what makes your brand stay in the business for eternity is how well your product is reaching into the market, making marketing an important tool.
Now the question is how to make your product stand out and thwart all your competitors. Well, the answer lies in Influencer Marketing.
In simple terms, Influencer Marketing is defined as a person with the ability to influence potential buyers of the product or service by promoting the item on social media. According to a study by the University of Arkansas, consumers take an active role in using celebrities to help them build their own identities and self-images, rather than merely passively receiving meanings and messages from celebrities and incorporating them into their lives.
Traditionally, the Influencer market means a famous sports personality or a celebrity appearing in TV commercials. But with the extensive growth of social media, anyone with a strong following is becoming the face of brands all over the globe and promote your content.
But employing Influencers for marketing a brand is nothing new, in fact, it can be traced back to the 1920s.
Influencing dates back to the 20th century
Influencing came into existence even before social media came into our lives or even the term ‘Influencer’ was added into the dictionary.
In fact, influencing people to purchase or use a product has been happening since medieval times. The King or Queen and the Pope wielded their right of power rule to promote medicines before it became common knowledge for all.
Then later in the 1900s, the radio was invented. This became a medium to promote products and preach people about religions. We can easily say that radio has been a great success in terms of influencing.
In 2010, the world saw the rise of social media which irrevocably changed the lives of people all around.
Now in 2019, social media platforms are used by businesses as an advertising tool in which ‘Influencing Market’ takes the top spot.
Influencer marketing on TikTok is in rage
Influencer Marketing on TikTok has only started recently but it shows no signs of slowing down. They have many special tools that’ll help the marketers to promote their brand with ease and is likely to be the most effective tool. This tool allows marketers to search for the top influencers in each field along with the desired location.
If your brand targets the younger audience, then promoting your brand on TikTok is a no brainer as 66% of the world users are aged between 16-24. But care should be taken that the influencer you are hiring should have equal followers as your target market.
Meanwhile, in the Indian market, TikTok is becoming larger than life. This is because TikTok has achieved what no other social media sites have, it has successfully reached the tier 2 and tier 3 cities of the nation.
Contrary to the popular belief of how Indian advertising is all about celebrity, TikTok has managed to remove the cliche. There are some statistics that prove TikTok Influencer Marketing in India will take your brand to a new level like never before:
- 71% of consumers in India are more likely to purchase products endorsed by the Influencers.
- Out of 462 million users, 12 million of them are college students who follow videos and stories posted by the influencers.
But even before hiring an influencer to promote your brand, it’ll be beneficial to both the owner and the promoter to understand a few rules.
Choose an Influencer who have good knowledge in your field
- Find Influencers Who Know Their Niche:
This is one of the important aspects that are to be into consideration by the brand wanting to hire an influencer. Inside the social media, there are many influencers who are experts in their own niche and you need to choose the one who works in your field.
- Give Women Influencers More Priority:
86% of women in India, scout the social media before making a purchase. This statistic tells us that women are more inclined to trust the opinion of the Influencers who are continuously promoting content through their accounts.
- Be Clear While Pitching About Your Brand:
There is nothing more important than you knowing how you want the brand to look in the market.
Explain with crystal clear clarity about how you view your brand and how the influencer should reciprocate the same.
- Let the Influencer Breath Free:
Giving influencer creative freedom ensures some great results for your brand as this shows them that you trust their work. This creates a good bond and encourages the influencer to put more effort into your work.
- Sign Up An Ironclad Contract:
Maintain clear deadlines, proper communication between you and the promoter.
An exclusive clause should be signed by the influencer in order to avoid any disputes.
An ownership clause should be signed by the owner so that you don’t use the content without gaining prior permission from the influencer.
- Pay The Influencers On Time:
In order to maintain a healthy relationship between you and the influencer, maintain basic ethics like respecting their time and paying for their hard work.
The experts in this industry say that Influencer marketing is the most effective way of reaching millions of people, especially the younger generation who spend most of their time on social media.
If your company/business doesn’t have a strong social media presence, now is the time to start evaluating your reach in the market.
Choosing your influencer on TikTok is now easy
Now that you know how TikTok influencer marketing works, it’s time to hire an influencer for your brand. Whether it’s your first time doing influencer marketing on TikTok or you’re looking to optimize your strategy, you can partner with an experienced influencer marketing agency to launch an impactful TikTok influencer campaign. Contact The Go-To Guy! Today
For detailed information on TikTok and the other ways through which you can promote your brand, read the other blogs on The Go-To Guy!
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