Think of the last thing you Googled – for information, a service you needed, or something you were planning on buying. Most likely, you went straight to one of the top three search results, just as most people do. Rarely do we ever scroll down or go to even the second result page, because we don’t need to. Google, and other search engines, are built to scour through billions of pieces of content and then present to you the ones that they believe will best answer your query. This is what SEO or Search Engine Optimisation is all about, to make sure your business shows up on top of the results. But there are more reasons to opt for professional SEO services, let us tell you some.
1. Increase Brand Visibility
As we discussed earlier, one of the most important benefits of backing your content with good SEO is to rank higher on the search results and to be visible to your customers. After all, it doesn’t matter how helpful your content or services can be to them, if they can’t find you easily, they are not coming to you. A professional SEO service provider can build the right SEO strategy for you to rank higher on the search results and thus become more visible.
2. Target the Right Demographic
If you are selling a pencil, there is no reason to waste your marketing budget on someone looking for a laptop. This is where targeted marketing comes into the picture, and one of the easiest ways of doing that is through SEO. When a user puts a search query in Google, they know what they are looking for and actively seek information about it. This allows Google to pick the right leads for your business.
3. Save Expenses
With SEO, you are not just saving money by not wasting it on blindly marketing to everybody, but also on your efforts themselves. SEO is way cheaper compared to other marketing options such as paid ads, influencer marketing, etc. You don’t pay anything for the traffic, and all your expenses come down to the strategy and execution. In other words, with an affordable SEO service provider, you can get better traffic to your website for a fraction of the price.
4. Build Trust and Credibility
If you go back to your last google result, you’ll see that right on top is a couple of results with “Ad” written next to them. So, while paid results do show on top, they usually get ignored because the consumers are smart and avoid anything even remotely advertorial. People trust organic results more, and if your business shows up there, it builds trust and credibility among the consumers.
5. Achieve Higher ROI and Conversions
Here are two marketing terms that every business chase – ROI and conversions. Traffic from organic searches is free, so it delivers more volume for a much smaller investment as opposed to paid searches where you have to pay for each click. While this directly translates to a higher ROI, benefits don’t stop there. Since organic searches target relevant leads, build trust, and make it easier for people to find you, it also offers a better conversion rate. In other words, more people are likely to choose your services.
6. Stick Through the Buyer’s Journey
Buyer’s journey is the whole process from the moment a person becomes aware of a product or service to the moment they buy it (and sometimes even after that). A typical buyer’s journey can have 4-5 stages, and the person gets bombarded with content at each of them. To make sure you don’t lose a potential customer to a competition, it is important that they find you at every stage till they make the purchase. Only a professional SEO service provider can help you do that by creating a strategy that targets the buyer at each stage and pushes them further in the journey.
7. Stay Updated With Latest SEO Practices
Now, you might be thinking why do you need SEO services, and why can’t you just do it yourself? Well, you can actually. But there is a difference between doing SEO and doing it right. Google, the alpha and omega of SEO, is constantly revising how it ranks web pages, making as many as 3000 algorithm changes in just 2018. So, not only do you need to stay updated about the latest SEO Trends, but also know how to include them in your SEO Strategy to stay on top of organic searches. Miss that and you can easily end up at the bottom of the results. Being proactive with these changes is the best way to retain and improve your position, and a good SEO service does exactly that for you.
8. Compete With Bigger Players
Competition is unavoidable these days; there is always somebody with a better marketing budget and more resources than you. But that doesn’t mean you can’t do anything about it. Since SEO doesn’t cost much and offers better conversion just by putting you on top of the results, you can easily compete with the bigger players without spending as much. Affordable SEO services like ours make sure you don’t get lost under the pile of similar businesses, and your voice is heard by the potential consumers.
9. Improve User Experience
While Google considers how useful your content/offering is to rank you on the results page, that is not all that it looks at. It also considers users’ interaction with your website. So, it’s not enough that you get them to click on the link, but they should also stay there and interact for a certain duration. Low time spent or high bounce rate means the users aren’t getting what they want, and Google can push you down for that. A good SEO service makes sure that you aren’t just visible, but people also have a positive experience on your website.
10. Beat the Long Game
Finally, SEO is a long-term strategy, and for it to work out for you, you need an SEO partner that can help you ace it. You need to do it right over a period of time before Google starts noticing you and pushes you up their results page. With time and consistent effort, you keep getting better results and can enjoy the top spot for longer. Since SEO is only going to play a major role in the coming times, the right SEO service can also future proof your business.
There’s a Hindi idiom that loosely translates to “what’s seen is sold”, and it has never been truer than now. Even a good product can’t make it in this competitive market if it’s not seen by people, and you need a strong SEO strategy to do that. At The Go-To Guy!, we specialize in understanding the unique needs of different brands and create personalized SEO strategies for them. Check out what we offer to start your journey to the top.