Most founders use “branding” and “brand building” like they mean the same thing. They don’t. And mixing them up is expensive. It…
Ever found yourself staring at a shelf lined with choices, each product promising the same result, and yet your hand reaches for…
Brand identity is all about how you would portray your brand. However, before defining how your brand should be presented, it is…
Imagine being handed a book of photographs featuring crows, presented as pure art. You’d likely admire the photos, but would they captivate…
The upcoming year of 2024 promises a dynamic business environment characterized by rapid shifts in trends, demanding adaptability as the cornerstone of…
Slapping together a beautiful logo, catchy name, and a never-before-heard idea isn’t branding. Shocked, you should be! Because achieving powerful branding for…
The festivities marking the end of the year at The Go-To Guy! commenced early and with great enthusiasm, for very valid reasons. …
Understanding the distinction between Brand Strategy and Creative Strategy is a common query in business, often accompanied by complex responses don’t you…
In the ever-evolving business landscape of 2024, where innovation and competition converge at an unprecedented pace, establishing a formidable brand presence is…
If we challenged you to take a moment and recall all the brands from memory, how many could you confidently jot down?…