Domain Authority (DA) is used by some businesses and brands to research and evaluate the outcomes of their online marketing.

But what exactly does this metric mean? Should we attempt to make it better? Will a high web page assist us in ranking higher on Google?

Domain authority is a valuable metric for determining the status of a webpage compared to similar competing companies. Still, it should be noted that it is not a significant factor for Google.

In this post, we’ll define domain authority — and describe what it is not — and what you need to consider when optimizing it.

What exactly is domain authority?

Defining domain authority and what it is not is critical to steer your digital transformation strategy in the correct direction.

Domain Authority is a measurement created by Moz that anticipates how likely a website is to emerge in search engine results pages (SERPs) in comparison to its competitors:

It is important to note that Google does not use Online Visibility to assess when determining how to search ranking. As a result, it is not a measurement that will enhance your ranking on search engine results pages (SERPs). Domain authority, on the other hand, is a great predictor that will assist you in evaluating the effectiveness of the site in comparison to competitors.

What constitutes an excellent high authority score?

Moz’s Domain Authority ranking in search engines ranges from 1 to 100, with higher numbers indicating a higher likelihood of better SERP results. To define this measurement, the SEO tool considers both the commodity and reliability of links received by a webpage.

Backlinks from high-authority pages, such as Search engines, Wikipedia, governmental pages, and well-known newspapers or magazines, increase the likelihood of a page receiving a higher score.

Depending on the industry or the qualities of the website, some backlinks may be more probable — and much more helpful — than others.

A training center, for example, may actively seek links from mainstream papers, universities, academic articles, or government websites. A local company website, on the other side, is more likely to prefer being connected to geographic newspapers or manufacturing magazine articles because those inbound links are more beneficial to the business’s target group, even if they do not have the most significant domain authority.

How to Determine Domain Authority

Moz’s Link Explorer allows you to check your website’s Domain Authority for free. Simply enter your domain’s root URL (such as HubSpot.com), and your web page’s Domain Authority score will be displayed automatically.

Other metrics provided by the digital tool include the number of distinct external connection domains, the number of unique web pages linking to a page, and the overall number of search terms for which this website ranks in the top 50 ranks on Google (Ranking Keywords).