So, you’ve decided to leverage the power of SEO to boost traffic to your website? Great decision! SEO is one of the best and cheapest ways of getting more people to your website organically. Good SEO means your website will rank higher on Google Search Engine Results Pages (SERP), which in turn, means more people will click on it and interact. Moreover, unlike pay-per-click (PPC) strategies, you don’t need to spend tons of money or run ads for it either. It’s organic in the truest sense of the word.
But what now? How do you go about improving the SEO score of your website, or what are even the different ways of doing it? Before you can get to any of those, you need to understand what the different types of SEO are and what purpose they all serve. So, that is what we are going to talk about here.
Different Types of SEO
1. On-Page SEO
As the name suggests, On-page SEO is all about the content and keyword optimization that happens on your website. In order to rank higher on the Google SERP, you must optimize the content with right keyword. Why do that? Well, because it helps to reach your target audience.
While the right SEO strategies and practices can bring more visibility to your content, you need to make sure the content itself is exceptional, so the person who lands on your website stays and probably even checks out what else you have to offer.
On-page SEO can take time to show desired results, but once it takes off, you can see a significant difference in your website’s ranking and the number of visits. So, with this type of SEO, it’s best to be patient and keep at it. Also, you should optimize HTML tags, so that Google understands your content better and is able to present it conveniently. Then you should make sure there are no broken links and duplicate contents because they reflect negatively on the website’s usability. This apart, you should pay attention to URL structure, page formatting, image optimization, and internal links. Don’t worry if all this sounds like a lot, a good SEO service provider can take care of it for you.
2. Off-Page SEO or Link Building
If On-page SEO is about what happens on your website, Off-page SEO is the exact opposite of that. This type of SEO happens outside your website but works in your favor. It includes things like building backlinks from relevant websites with high domain authority and low spam score.
None of these things are actually happening on your website, but Google takes it as a positive point for you since other people are talking about you and thus ranks you higher. Inbound links or backlinking is the practice when a page from one website is linked on a completely different website.
Take Wikipedia, for example. If a lot of other websites, blogs, online papers, etc., talk about it and add links to it in their content, then search engines consider Wikipedia to be a trustworthy and helpful website.
Some of the best practices for good Off-page SEO are creating amazing content that others would want to use, getting as many shares on social media as possible, and doing guest posts and blogs that can link back to you. The best benefit of good Off-page SEO is that once that gets noticed by search engines and you start ranking higher, all the content you put on your website benefit from it. After all, you are an authority on the subject matter now.
3. Technical SEO
Technical SEO is the part of the optimization where you don’t do anything with the content on the website but the website itself – hence technical. Unlike On-page and Off-page SEO, the quality of your content matters less here, but how well can Google and other search engines access and understand your website, crawl through it, index it, etc., plays a major role. In other words, Technical SEO is the optimization of the website’s infrastructure.
Another subset of Technical SEO is Mobile SEO, where you optimize your website to make it more mobile-friendly. Since most searches now happen on mobile devices, Google prefers websites that are optimized for smartphones and tablets.
If you want to improve your website’s Technical SEO score, you can start with optimizing the URL structure and robot.txt file, fixing the website structure to make it easier for users as well as search engines to navigate, and adding breadcrumb menus on each page.
4. Local SEO
This is one of the most important optimizations for small and medium-sized businesses that operate in a certain geographical location. For example, if you own a restaurant or a hardware store, Local SEO can do wonders for your website.
Local SEO is employed to target potential clients in your locality by making sure they know where your store is, how others feel about it, etc. Some of the easiest ways of touching up your Local SEO are to add the address and contact details of your business on all the relevant pages, creating accounts on Google My Business and other popular review forums, and linking them to your website.
5. Ecommerce SEO
If you run an online store, Ecommerce SEO is what you need to stand out among a hoard of thousands of other similar stores. Like any other SEO practice, Ecommerce SEO brings more visibility but to online sellers particularly.
So, if you sell sarees, you want your website to show on top when somebody Googles sarees. In general, doing Ecommerce SEO is one of the toughest because there are so many pages on an average e-commerce website. However, with the help of a good SEO service provider, that shouldn’t be too difficult.
To improve your online store’s SEO score, you should focus on optimizing the product names and headlines, product descriptions, navigational structure, metadata, etc. Since there are so many bigger stores to compare with such as Amazon and Flipkart, focus more on your best products and try to rank them higher.
So, what is the takeaway? You should not only know about the various types of SEO but also what they do and how they help your website rank higher. If you own a business, there are many reasons why it needs SEO services, and we at The Go-To Guy are here to help you with everything related to branding and marketing. So, check out what we have to offer and see your business soar.