The line between a creative agency and a digital agency often appears blurry to businesses. When they are looking for an agency to take their business to the next level, they want to make the right decision. While digital agencies offer services that are limited to digital marketing techniques like SEO, PPC, and Off-page activities, creative agencies do much more. Although, it wasn’t always the case.
Traditionally, creative agencies just built brands, hones business messaging, and took care of the brand voice and aesthetics, seldom foraying into the marketing areas. However, the new-age creative agencies understand the importance of taking a business to the last mile which means winning at digital marketing too.
Now, creative agencies, like The Go-To Guy! offer not just a subset of the digital marketing but everything else a brand needs to build a strong business presence. They offer the best of both worlds, ensuring that you don’t have to run pillar-to-post and waste time.
Introduction to creative agency
A creative agency boasts of eidetic individuals with top-notch imagination that can help you convey your brand voice with precise detail. Creative agencies don’t just create logos and infographics but also devise an elaborate campaign framework, create brand strategies that would align best with your brands, manage content creation with respect to the drafted strategy and also dabble with the communication services that include brand identity creation, sponsored content, influencer integration, and digital PR, to name a few.
Services offered by a creative agency
A creative agency like The Go-To Guy! provides an elaborate brand assessment and brand curation strategy from scratch. Rather than rushing into the marketing aspect, a creative agency builds a robust brand identity that connects with the target audience.
Expression Mediums used by a creative agency:
1) Brand Strategy
It is impossible to create a brand without any strategy. We provide you in-depth analysis of the market capitalization of your brand and through our strategy– how you can increase positioning among your peers.
2) Brand Identity
The logo or the colour of the logo and the design of the logo of your brand often determine the mood of your brand. Different colors affect buyer’s preferences along with the message of the brand. You may notice that very few brands opt for red color and usually go for mellow colors instead. Art work needs time and sometimes a brand logo can work wonders for your brand and will provide your brand an identity among the rest.
3) Brand Expressions
Brand expressions matter as the consistent verbal and visual language helps the patrons to identify with your brands. The top brands have maintained a certain level of consistency that has helped them connect with their customers even after decades. Any sloppiness there may hamper your brand value and therefore investing in brand expressions is as important as investing in brand identity.
4) Brand Engagement
The brand content has to be engaging to entice the crowd. A brand name has to be familiar as maximum people buy the products of the brands they know. Your brand may be producing better products than the known brands but it will never achieve the desired audience. Thus, engagement with the real audience is utmost important and we provide you genuine feedback on your brands.
5) Video Marketing
Videos are more visual, more engaging, and are often an extension of the copywriting element. Creative agencies use a prominent face or a relatable person to connect better with the audience.
6) TV Ads
Not just TV ads but any form of advertisement in general that stands out from the monotonous advertising. An advertisement needs to stay in the minds of the prospective audience for a long time. So, the effort behind it needs to include a means to convey the need for the brand’s existence.
The aforementioned elements are the areas of expertise of a desirable creative agency or a creative design agency. They can also double-up as an advertisement creator so you can encounter a few creative advertising agencies as well that create your brand image and advertising content related to it.
A creative agency is capable of devising the looks, the intent, the panache, and character of the brand but to showcase it on the digital spectrum requires more than just content. This is where the role of a creative agency becomes relevant.
PPC or Pay Per Click marketing incorporates paid advertising campaigns curated to drive traffic towards your website or brand. Each PPC campaign is studied to obtain information about how well a PPC campaign performed and what was the conversion rate as compared to amount invested in the campaign and whether more of these campaigns could be viable in future.
SEO enables your digital solution to be visible and often appear in the top search results whenever a search query related to your business or product is initiated. The Go-To Guy! is adept at understanding the working of search engine algorithms and conforming to their standards to help you rank above the competition. SEO also includes optimization of your website or application so that it can load faster, is devoid of any publishing error, and uses structured content.
3) Social Media Marketing
SMM is taking your brand where the audience is, aka social media platforms. It involves designing the complete profile and pages of your brand, using relevant topics and hashtags to become visible to more and more people. These services are beyond the area of expertise of a basic digital agency unless it’s a creative marketing agency.
4) Content Marketing
Content marketing involves drafting a personalized content strategy based on meticulous customer analysis. The next step is to create awareness, and influence the decision making of the prospective clients using blogs, whitepapers, infographics, videos, e-books, guest blog posts, and much more.
5) Online Reputation Management
The Go-To Guy! can evaluate the digital presence of your organization to listen to everything that’s being said about your brand across multiple platforms. Responding to any published content with appropriate response is key to keeping your digital reputation intact.
6) Account Based Marketing
Account-Based Marketing offered by us targets the specific accounts that could be potential customers for your brand. Finding their inherent problems and then conversing with the potential lead via e-mail marketing is beneficial for B2B brands.
The Go-To Guy! is an adroit creative advertising agency that offers both creative brand expression and marketing solutions to ensure better brand recall and improved brand engagement. Branding and digital marketing are intertwined and a creative agency can help you get the best of both services under one roof. Neither of these two services is effective without each other so it is ideal to opt for a credible creative agency like The Go-To Guy! which holds a demonstrable experience of serving hundred plus satisfied clients so far.