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Messaging strategy for COVID-19

Here’s How To Adapt Your Messaging During the COVID-19 Pandemic

Business Continuity, Marketing strategy - The Go-To Guy! - April 22, 2020

Let’s get one thing clear right out the bat, it isn’t business as usual. COVID-19 is a health crisis that is unprecedented…

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Marketing During COVID19

Marketing in the Time of Crisis: What You Can Do to Ensure Business Continuity

COVID-19 is a crisis the likes of which we’ve never seen before. It has been declared a global pandemic and with over…

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Brand Identity

Branding 101: 8 Step Process to Develop a Lasting Brand Identity

Brand Identity - The Go-To Guy! - April 3, 2020

Your brand is your brainchild, your years of hard work, something you have given your flesh & blood to. Portraying your brand…

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Branding 101: Understanding The Basics of Building A Killer Brand Identity

Brand Positioning - The Go-To Guy! - March 27, 2020

Do you prefer a certain brand over others when you go out shopping? You most certainly do, just like the rest of…

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tiktok strategy

Is TikTok Influencer Marketing Worth It?

Social Media Marketing - The Go-To Guy! - March 3, 2020

Starting your own business can be easy when you have unmovable determination and passion to see it through. Along with the two…

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Tikktok growth

How to Develop a Tiktok Growth Strategy

Social Media Marketing - The Go-To Guy! - March 3, 2020

Why is TikTok of famous? Ease of use – simple user interface Ease of consumption – Video format Relatable content – user…

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Tiktok brands

TikTok Ads: Here’s what you need to know

Social Media Marketing - The Go-To Guy! - March 3, 2020

Capturing and maintaining the interest of the youth for a few minutes is as difficult as asking a toddler to sit in…

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TikTok Marketing

5 Ways Brands are using TikTok as a Marketing Platform

Digital Marketing - The Go-To Guy! - February 18, 2020

Love it or hate it, you cannot seem to ignore TikTok anymore. Since its introduction in September 2017, it has amassed users…

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heping brands

How Social Consciousness helps Brands with Customer Loyalty?

Branding, Social Media Marketing - The Go-To Guy! - February 12, 2020

We’ve all grown up reading or listening to stories about heroes who stood up for what they believed in, raising their voice…

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free tools

6 Top Free SEO Tools We Use Everyday

SEO - The Go-To Guy! - January 31, 2020

Before we jump to SEO tools, let us begin with a caution. Search Engine Optimization is ever-changing and it will always be.…

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