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Well defined brands can be powerful, but well understood ones are the ones that stand out…
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Reading Time: 4 minutes
When we talk about brands that are well defined and brands that are well understood, we are talking about two different kinds of brand. It takes exceptional intelligence to create a brand that combines the two elements. It is important to know why are we discussing this particular point of view. It is believed that power… Read More
15 Tools To Help You Spy On Your Competitors
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Reading Time: 7 minutes
“If you know the enemy and know yourself, you need not fear the result of a hundred battles” wrote Sun Tzu in The Art of War in 5th century B.C.
The quote is timeless as 2500 years later, in the 21st century, the quote can still be re-imagined as the defining principle of the economic battle… Read More
Influencer Marketing – Should you pursue it?
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Reading Time: 4 minutes
The traditional means of marketing has given way to the new age, modern, socially viable means of marketing for the consumers of today. Who are these consumers? They are a generation of mobile-friendly beings, with a low attention span owing to their quick-paced life. They have the news of the world at their finger-tips and thus,… Read More
How To Get Your Mobile App Reviewed By Top Reviewers?
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Reading Time: 3 minutes
You have built a great App. What next? How do you get noticed?
Its no secret that the App market place is cluttered. There are over 3.1 million Apps in the App stores and over 60,000 Apps are being published every month. The market is cluttered and getting noticed is the biggest challenge an App… Read More
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4 Reasons To Make Mobile Marketing Your Priority
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Reading Time: 3 minutes
When was the last time you checked your mobile? I am sure the answer is just a few mins back, if not a few seconds back. What am I trying to say? Just one thing – Mobile has already become an integral part of everyone’s lives. It is time, we as marketing need to realize and… Read More